DigiGamma

Visa Updated Policy for Free Trials and Subscriptions



Visa has enhanced policies for sellers who offer free trials or other introductory promotions as part of their subscription service for physical or digital goods, in which pricing changes from the initial trial period to the first bill may occur.

Visa’s changes are designed to enhance the customer experience by providing transparent agreement information. Given the increase in online and subscription payments with customers largely conducting purchases at home – there is a greater need for increased transparency for subscription transactions with a free trial offer.

Subscription sellers that utilize free trial promotional offers must document and provide their customer information on the initial engagement of service, as well as all subsequent transactions in a detailed transaction receipt.

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Mastercard will stop free trials of physical products from automatically billing you for refills...

Free trial offers can be a legitimate and useful way to increase sales and improve consumer satisfaction. The new rules will help in increase transparency and ensure an outstanding experience for cardholders. In addition to these changes, Mastercard cardholders are also covered by their Zero Liability policy which protects them against unauthorized purchases or charges. If a cardholder suspects that a transaction is fraudulent or unusual, they encourage them to contact the bank that issues their card for assistance and more information