Maxify Expert

When I graduated from school, I continued my education at the best university of Russia (Moscow State University). I studied Political Psychology and Sociology.⁠
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During my studies there, I was having a lot of classes in Philosophy. I can't say that I enjoyed it very much at that time but now I feel very special that I carry this knowledge. I think I didn't enjoy it because I couldn't imagine where I could apply this knowledge. ⁠
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When I started writing content, I started seeing the connection between Philosophy, Psychology and the content. ⁠
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Today, I read a blog post from Animals. They wrote about using Dialectic to strengthen ideas in copywriting. They advise to use the special process to create inevitability when writing a copy: Thesis, Antithesis and Synthesis. ⁠
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Thesis: you present the status quo, the viewpoint that is currently accepted and widely held.⁠
Antithesis: Articulate the problems with the thesis.⁠
Synthesis: Share a viewpoint (a modified thesis) that resolves the problems. ⁠
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This structure can be used while writing newsletters. It instantly captures attention. It did capture my attention despite my endless to-do list!⁠
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Cheers,⁠
Kristina⁠