Impulse Design Studio

.fitfoodbalance supports people in losing weight in a healthy and sustainable way, helping them feel stronger, more energized and confident again. With a holistic and personal approach, Fit Food Balance focuses on long-term results by bringing movement, nutrition and mindset into balance. No quick fixes, but real change that fits everyday life.

💚 Involved
🎯 Result-Driven
🤝 Personal
🔥 Enthusiastic

The logo, & webdesign perfectly reflect this philosophy:
🍐 Balance – symbolized by the pear and kettlebell forming one harmonious shape, representing food and fitness in balance
⚖️ Structure – the stacked design shows how FIT and FOOD are held together by BALANCE
🧡 Growth & Joy – expressed through a warm, natural color palette in which the greens (health, trust and growth) perfectly complement the orange (strength, joy and energy)

Dicky Wouterse guides women back into full connection with themselves, uncovering layer by layer what no longer belongs, so their true essence becomes visible again. As a psychodynamic therapist and coach, she creates a safe and loving space where women can rediscover who they truly are, beyond expectations, patterns and perfectionism. A deeply intuitive journey toward authenticity, freedom and inner strength.

🙏 Authenticity
💫 Spirit
🤍 Connection
🕊️ Freedom

Her logo, branding & webdesign beautifully reflect this journey:
🌀 Inner Transformation – visualized through the spiral, symbolizing the personal path back to the soul
🌊 Flow & Emotion – expressed through wave-like motions, reinforcing softness and movement
⚪ Connection – embraced by the circle, grounding and unifying the whole
⚖️ Balanced Energy – a color palette rooted in the five elements, creating harmony and alignment

Full branding reveal for 🔥

I felt a burning desire to create something great. With the modern approach of this LED-candle webshop the logo and branding had to be Fuego ❤️‍🔥

I started with the core-values and managed to create a logo with it. Safety, atmosphere, sustainability and quality all come together in the playful flow created within the wordmark ✨

The atmospheric color pallet and modern use of shapes and lay-out really brings the brand to life 🤩

Allthough the TEDlights candles may not actually burn, the TEDlights branding is FIRE 🔥

If you or your business could use an impulse like this, DM me. 📩