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The need for behavioral research is on the rise, but current methods do not satisfy the needs. Traditional surveys ask consumers to make trade-offs in a low or no-stakes environment, so it’s no wonder that claimed behavior in surveys is so different from what people actually do in real life.

As The Market Research Event comes to a close, we'd like to share our CEO’s intake on this topic. Let us know your thoughts by commenting below!

Will The Real Behavioral Research Please Stand Up? (Sponsored Post) This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

The team will be attending the in from November 5-7. If you're there, make sure to drop by Genius Bar 9!

Het kerstdiner is weer om de hoek! Wat is er leuker dan samen met je vrienden en familie de hele avond te gourmetten?

Is jouw gourmetset toe aan vervanging? Dan heb je geluk, want vandaag veilen wij een luxe gourmetset voor 8 personen. Net op tijd voor het kerstdiner!

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