lpcommunicate

..create a specific action plan and messaging map: Content Marketing program strategies ~ http://ht.ly/Nuurc

..create a specific action plan and messaging map: Content Marketing... For content marketing programs to be effective, organizations can deploy a variety of marketing strategies. Regardless of the strategy however, a...

..Green marketing is more comlwx than you might think: Why eBay doesn't want to shout about its green credentials - http://ht.ly/MwuhA

Why eBay doesn't want to shout about its green credentials BusinessGreen talks to eBay's Lori Duvall about green marketing and the upcoming PayPal split

..A useful How-to: B2B content marketing goals and metrics ~ http://ht.ly/JXGF6

..A useful How-to: B2B content marketing goals and metrics A template for B2B content marketing that produces relevant, customer-centric marketing content that moves your potential customers along the...