Climate-KIC

"When it comes to climate action, especially in sectors that have been traditionally hard to decarbonise, we often hear that we need to "change the narrative". But what does this mean?

This is exactly what our Reframing Ireland initiative set out to explore, bringing together farmers, policymakers, environmental advocates, and media voices to answer the question: What are the beliefs, assumptions, and stories that could help us accelerate the transition to sustainable food systems?

Flip through the images to see our key insights, and discover more in our brand new paper: https://bit.ly/4fhhmC8