Sam Peek

📣 NEW ARTICLE just dropped!

My latest piece in The Aesthetic Society News is out in the Winter/Spring issue - and it’s one I’ve been wanting to write for a while.

„The Human vs. Machine Paradox in Aesthetic Medicine Marketing” - Part 1 of 4.

You need to appeal to the algorithm so it shows you to new patients. But the second you start creating content solely for the machine instead of for the patient on the other side of the screen - you lose the connection and authenticity that actually convert a scroller into a booking.

Striking that balance is the challenge this series will tackle.

Page 106 📖

What’s the biggest marketing challenge you’re facing in your practice right now? Drop it in the comments - your answer might shape Part 2 👀