Backbase

The debate has always been about “buy vs. build” — but not anymore.

We asked Kathleen Woodard, who leads Microsoft’s industry advisory team for banking in the Americas, how adopting a platform approach enables more build capabilities.

Here are some of her insights:
🔹 Buy the essentials: use a platform to purchase ubiquitous capabilities —those that can be streamlined, automated, and scaled efficiently.

🔹 Build for impact: Focus engineering resources to build the things that make your bank unique and drives value for your customers.

At Backbase, we’ve been helping banks strike this balance for over a decade. Our engagement banking platform integrates the capabilities you need—channels, microservices, APIs—into a unified layer, empowering you to innovate where it matters most.

Because building smarter doesn’t mean building everything. https://www.backbase.com/insights/podcasts/banking-reinvented-episode-29-the-new-ai-wave-in-banking-operations-a-discussion-with-microsoft?utm_source=Organic_Social&utm_medium=Website&utm_campaign=Global-WC-2024-09-4449-DG_Demand_Creation&utm_content=INV&utm_initiative=DG

🌟 Stepping into 2025 with gratitude and ambition! Thank you for being part of our mission to transform banking. We're excited to write this new chapter of innovation together.