Beyond.Studio

A not so real behind the scenes look at the production of the custom designed Beyond hoodie ’23 drop.

Creating an AI-Powered Logo Reveal.

We’ve been experimenting with AI logo reveals to see if they can actually handle high-end brand assets without losing the details. We wanted to find a straightforward workflow that bridges the gap between raw AI generation and the precision of custom 3D work, while maintaining complete control over the final frame. Here is how we did it.

1. The Foundation: Custom 2D/3D Assets
Don’t rely on AI to “guess” your brand’s geometry. Start with a custom 2D or 3D-rendered logo. This ensures the lighting, texture, and depth are 100% on-brand before the AI even touches it.

2. The “Anchor” Frames
To give the AI a clear path, you need two key frames:
The Start Frame: An empty background or an atmospheric environment that matches your brand’s aesthetic.
The Final Frame: Your high-res 2D or 3D logo in its full glory as the “end state.”

3. Defining the Transition
In your prompt, describe the specific physics of the movement and tell exactly how to transition between the two images. This ensures the motion feels intentional and maintains the structural integrity of your custom 3D work.

For the video attached, we used a 3D rendered logo, an AI generated background and a custom prompt to describe the animation.