Occult Studio

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Excited to anounce we have been working on the creative direction, concept and design for the second Ace & Tate flagship store in Utrecht.

Drawing inspiration from contemporary exhibition spaces, the new store forms a minimalist statement, adding a sense of calm around the diverse collections. The space doubles as an art gallery, creating a stage for their campaigns and future collaborations.

Everything is custom made - oak wood furniture, a modular round mirror system, a static grid of tube lights and a typographic light installation mounted in the centre window. The lower ground floor of the store boasts a mirror wall optically creating more space, containing a hidden eye-test room with walls completely covered in grey fabric, forming a tactile environment whilst muting sound.

Photography by Sascha Luna Esmail

Thank you Dezeen for the interview!

Ace & Tate's Amsterdam eyewear store boasts pegboard walls Occult Studio has designed the flagship store for eyewear brand Ace & Tate – installing pegboard panels that allow displays and mirrors to be moved easily

Branding and interior design for Stooker Roasting Company