LeadSocial

Introducing indexes. Compare your performance easily over longer periods of time. When you sign up, index = 100. How will you do in 6 months? https://leadsocial.com/

This is great! We are launching our conversion attribution today.

Conversion attribution helps you better understand what happens before someone makes a purchase, downloads an ebook, subscribe to your mailing or book a ticket for example. You are then able to justify your budgets accordingly against other marketing channels in your company.

We specifically focused on -fair- attribution because traditional methods left out social media channels. Best of all, all this complicated stuff, you don't have to worry about. It's a 5-minute implementation and we do the rest.

Find the new feature and instructions under "Conversions" if you are already using LeadSocial.

Feeling like a pro? Learn more about our fair attribution model:https://leadsocial.com/downloads/LeadSocial_Conversion_Attribution_en_US_latest.pdf

What KPI are you using to gauge your Facebook performance? Page likes? Engagement? Reach? Response time maybe?

From today we are introducing a new KPI called Monthly Active Loyals or shortnamed MAL.

It is THE best and most solid KPI for measuring your Facebook performance.

Websites and apps are usually benchmarked using MAU (Monthly Active Users) because repeated usuage is a much more insightful metric than only visitors or installs. MAL indicates the size of your most loyal fans. Your most loyals fans are usually high value customers for your brand. Retaining and growing this group is basically what every company does when using facebook, but no solid KPI was available to represent this group.

The KPI is now available on the Feeds page. Next weeks reports will include the new MAL KPI. Learn more about MAL and its use case here https://leadsocial.com/info/post/monthly_active_loyals/

Are you activating and engaging with your most loyal fans? In our ROI reports for branding, we break down how many fans interacted with your content this week, that falls into the "high, middle, or low loyalty" category.

We do this by ranking all your users based on their loyalty score. For brands who are actively engaging with their fans, they know who their ambassadors are and see their position among all the fans who interacted with your content in the past month.

The second pie shows how many new users are you able to attract to your page. Friends of fans for example :)