POPKRAFT

“Realising and maintaining IX productions is technically complex. There are only a handful of specialized companies in the Netherlands that focus on the technical implementation of IX presentations, such as POPKRAFT…” 🍒

Honored to be highlighted by Nieuwe Instituut as a key force in the Dutch immersive landscape. 🚀

Latest research coordinated by Moonshot Digital Culture and funded by the Ministry of Education, Culture and Science (), read in full at nieuweinstituut.nl

Thanks to all interviewees and to those who conducted the research and supported it 🙏 .struijke Paulien Dresscher .frenken Auke Kranenborg

Discover the potential of Dutch Digital Culture: interactive art, immersive storytelling, and new technologies that reflect on society and spark innovation.

Today the Digital Culture team and CIIIC of the Ministry of Education, Culture and Science (OCW ) hosts the Showcase Digitale Cultuur at the Hoftoren in The Hague — produced by POPKRAFT. 🍒

Together with makers, stakeholders, and different departments, we explore opportunities and challenges for this growing sector—and we look toward a bright future!

Our sincere thanks to Barbera Wolfensberger for making this event a reality.

Organization: Samantha Castano, Aram Haarsma, Bart Hofstede, Sanne Rezk-van der Haar.
Artwork: .gio

What. A. Ride.

Paris, you were magic. Producing “Sympoiesis” was a whirlwind of art, tech, and pure adrenaline — and we wouldn’t have it any other way.

Massive shoutout to the dream team: , , , , , and — thanks for letting us run wild with you.

Props to .show for keeping pace with us and for being so accommodating and generous with the space.

Always a pleasure to work alongside the talented , , , and — you capture the moment like no one else.

And to the unstoppable POPKRAFT crew — you move mountains with a smile. Proud doesn’t even begin to cover it. ❤️🚀🍒

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Video:
Photography Casting/BTS:
Runway Photography:

Earlier this February, Weekender transformed Paradiso into a dreamscape of movement, music, and raw energy.

Iconic battles. Sweat-drenched club nights. Theatre that hits different. Live performances that pull you in and don’t let go. A weekend where rhythm rules and the culture breathes.
The floor was alive. The crowd was electric. The moments? Unforgettable. 🍒

📷 Agathe / Sjoerd Derine

POPKRAFT is producing… its own move!

We started with big ideas in a small space—now it’s time for both to grow! We’re upgrading from our cozy chaos to a bigger, bolder HQ, giving us more room for creativity, collaboration, and, of course, making things pop.

Huge thanks to our team, clients, and partners for making this next chapter possible. New space, same mission—crafting creativity that stands out. Stay tuned for the grand reveal! 🎥✨🍒

🧪IDFA DocLab: This Is Not a Simulation 🍒

The 2024 exhibition just wrapped, and what a journey it’s been. A space where boundaries blurred, stories unfolded in unexpected ways, and creativity pushed past the edges of the screen.

We’re deeply grateful to the incredible artists who trusted us to (co-)design and produce their installations and showcase their work. Your bold ideas and unique perspectives shaped this year into something truly special.

Here’s to the connections made, the risks taken, and the stories that left a mark!

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