Wits Match Tech

White Balance is how we correct for that difference in light color, and how we can make images appear “natural” which is to say, how our brains detect it.

How to Use White Balance as a Creative Tool - Wits Match Tech White Balance is almost always used to match what colors our cameras detect to the colors we see with our eyes. Our brains are very good at managing how we see color. A sunny day looks warm and bright, but the actual color of the light is skewed heavily blue. Indoors, incandescent lights are notorio