Square Peg Insight

A great starting point for any behaviour change project is to understand the factors that are influencing behaviour. The problem is that some projects can turn into an analytical swamp after the first stage mapping barriers with a model like COM-B. One way to solve that and add focus is to think about the target behaviour as a process and layer the barriers step by step. Here's how you can do it 👇

https://www.squarepeginsight.com/post/how-to-layer-behavioural-drivers-and-barriers

The key idea of behavioural economics and nudging is that our choices are strongly influenced by context - yet there has been little systematic exploration of the broader environment in which decisions are made.

Stepping back from the immediate choice context can help understand how the environment can make or break behaviour change interventions. The original piece is written from a policy perspective, but with some adaptations the process also works for private sector behaviour change!

If context is king, why has nudging ignored it so much? The key idea of nudging is that our choices are influenced by context yet there has been little exploration of the choice environment.

Behaviour change is hard so the second issue of Squared Away is focused on learning from failures in nudging, understanding the impact of the context and assessing the effectiveness of behavioural interventions.

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Squared Away #2: When and why do nudges fail? Behaviour change is hard. This second issue of Squared Away is all about learning from failures in nudging, understanding the impact of the context and assessing the effectiveness of behavioural interventions. Quite fittingly, you may have noticed that my own public commitment nudge did not quite wo...

Failed interventions are more common than most people think yet the behaviour change movement has largely focused on successes - understandably, because talking about failures might undermine the credibility of our field and profession. Yet failing forward is essential if we want to make progress, so this article takes a look at the 8 ways in which behaviour change can fail. 👇

All that glitters is not gold - 8 ways behaviour change can fail The behaviour change movement has focused on successes for the sake of credibility - yet we need to examine our failures to make progress.