OUI Agency

Architecture is one of the most beautiful ways to show design and sophistication.

Stood tall in the heart of Burj Khalifa District, The Opus is one of Zaha Hadid's most remarkable designs ever made. This building holds inside a mixed-use 20 stories, to savour daily experiences in the unique residencies, exclusive offices, fine dining, and the most long-awaited hotel in the region.

Zaha Hadid was the first woman to receive the Pritzker Architecture Prize in 2004. Hadid's works have been called bold, unconventional, and theatrical, with eye-catching and almost surreal architectural projects, her ideas set her in a different league and changed the way that new generations approach design and architecture.

A unique design is as important to buildings as branding is to companies. These strategies help companies and brands to stand out from others and attract the right people to become their customers, does not matter if it is associating your office address to a sophisticated building or a great visual identity to a luxury brand.

If you want to know more about brand strategy and digital positioning, send us a DM and book now your discovery call with one of our team members.

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Not since the Industrial Revolution has shopping been in such upheaval.

The consumer has never had so many things to buy, or ways to buy them-and thanks to data, manufacturers know their consumers better than ever.

This has been especially visible during the covid-19 pandemic, as e-commerce pe*******on has in just a few months reached levels that had been expected to take years. But this does not herald the death of the physical store. Instead, it has changed the way consumers and sellers interact.

Welcome to the retail renaissance. To find out what the future of shopping will look like, tap on the link in our bio to discover our services that will help in this new era.

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The first digital-only art auction by Christie's auction house has netted $69m (£50m) for the artist Beeple. The digital art was sold as an NFT - the latest tech craze which has boomed in popularity in recent weeks. Beeple - real name Mike Winkelmann - creates a new piece of digital art every day, and was selling the first 5,000 days (13 years) of his work.

That success puts Beeple among the top three most valuable living artists. The sale was the first NFT-based work of art sold by a "major" auction house and set a new world record for digital art. The collection is a collage of the thousands of individual daily images which Beeple, an American graphic designer, started in early 2007 and has done every day since. Many of the individual pieces are surreal or unsettling, and he uses a variety of digital modeling and artistic programs for them.

As for the digital format, it's getting more hype than the painting. It's a rising type of technology called a non-fungible token, or NFT. Think of an NFT as a unique proof of ownership over something you can't usually hold in your hand — a piece of digital art, a digital coupon, maybe a video clip. Like the digital art itself, you can't really hold an NFT in your hand, either — it's a one-of-a-kind piece of code, stored and protected on a shared public exchange.

What do you thing about the digital revolution in the art sector? Is the next Van Gogh a programmer or designer? Share with someone that would love to know more about it.