iterable

Welcome to Marketing Masters Monday - Tuesday Edition! This exceptional group is composed of marketers making the most impact with Iterable. They share their expertise with the community and our Product team to help create the future of Iterable!

Today's All Star is Emily Benoit, Manager of Lifecycle Engagement at , a public-benefit company that designs workforce education progams. Emily spends her days scaling lifecycle efforts, personalizing campaigns, and collaborating cross-functionally.

Emily sat down with us and taught us how to learn from mistakes, stay motivated, and remember the brilliance of the Shrek soundtrack. She also shares a love of puns and pups with the Iterable crew 🙂

is getting ready to roll out iOS17 and MacOS Sonoma and with these new releases comes an update that's of particular interest to us marketers: Link Tracking Protection.

The Link Tracking Protection update will strip the tracking parameters off certain links in the following two scenarios:

- Any time you share a link with another person via Apple’s “share” menu in Messages or Mail apps
- Any time a user clicks a link via Safari Private Browsing (This includes browsing around, or clicking a link in email or messages when Safari Private Browsing is enabled)

As you may have guessed, this could have a big impact on how marketers track their customer data across channels. Alex Hendricks, Iterable's Channel Team Lead, put together some thoughts on what this specific update means for marketers and Iterable users.

Spoiler alert: you don't have to panic.

Tap the link in the bio to learn more!