Post Neon

ᴋᴀʀʜᴜ ᴍᴇꜱᴛᴀʀɪ ʀᴜɴ 2.0

Our latest campaign for the brand Karhu focuses on the technical foundations of the shoe, including Fulcrum technology and the all-new nitrogen-injected AeroFoam midsole, highlighting Karhu’s dedication to durability and long-lasting performance.

For several sequences, we took a more tactile approach to the visuals, stepping away from the computer by printing 3D sequences on washi paper and scanning each frame by hand. The sound design followed the same philosophy, using physical instruments (accordion and violin) to create a grounded, tactile feel.

We’re excited to build on these approaches in future projects and see how far we can take the dialogue between digital and analog.

Credits:

Creative Direction: Post Neon

3D: & Post Neon

Graphics:

Sound Design & Composition: Post Neon

Violin: .hoek

Special thanks: