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AGRICULTURE FINANCING IN NIGERIA PROBLEMS AND PROSPECT

ABSTRACT
This project seeks to bring together existing state of knowledge and existing state of practice in agriculture sector new techniques have to be proven before they are adopted in the general practice.
Chapter one of this project will deal with the statement of problems rationale of study significance of study and definition of terms.
Chapter two will examine in details the related literature to the project.
Chapter three will deal with statement of hypotheses methodology of study and sources of data.
Chapter four will deal with presentation of data and analysis of data and also the discussion of results.
Chapter five will deal with summary conclusion and suggestion
Finally I hope that this project will be of benefit to agriculture sector the student of training and finance and other researchers in related topics.
CHAPTER ONE
INTRODUCTION
1.1 STATEMENT OF PROBLEM.
The problem of low productivity and lack of improvement in agriculture has been traced to various causal factors.
One of such course is the lack of adequate finance to the agriculture’s. They complain that they do not have enough fund to carry on with their activities. We want to investigate the reasons why these formers find it difficult to raise enough money to carry out their important work.
I will also investigate the ways of eliminating these problems. Several measures have been taken by the government to encourage agriculture financing in the country but they houses not yielded the necessary effect for they are established.

1.2 RATIONALE OF STUDY
The study seeks to examine the various roles of financing agriculture Nigeria.
Specifically. The reasons for the study are:
Managers of agriculture business will be able and also have a wide range of solution to deal with agricultural financing in rural development.
Agriculture is very important in man’s every day life particularly in providing food for individual providing revenue for formers and the agriculture sector generate a sizable point of the national income and can also contribute its quota to the success of the student in our institutions.

1.3 SIGNIFICANCE OF STUDY
Findings from an authentic study of this nature are expected to contribute immensely to our educational and agricultural policies and prospect in West African.
It would also assist formers and business men who are opportune to read this research work in their business activities. That is it would bring about increase in exportation of farm product hereby make life conformable in Nigeria.

1.4 DEFINITION OF TERMS
This research topic has some very key words which call for treatment before anything else.
Agriculture: This is a sector of economic achinilyes which provide human with some of their needs. Or the science and practice of captivating the land and keeping animal for man’s use.
AUTHENTIC: Genuine know to be true
FINANCING: The management of money
PROSPECT: Way of soling problem
EXPORT: Selling goods to another country

INFLUENCE OF FORMAL JOURNALISM EDUCATION ON JOURNALISTS’ PROFESSIONAL PRACTICE IN ENUGU STATE

Abstract
This study was set to examine the role of formal journalism education on journalist’s professional practice in Enugu state. The population for the study is the entire registered journalists practicing in Enugu. Multi-stage sampling procedure which involved cluster and simple random sampling techniques was used to draw a sample size of 137 journalists from the population of 210 registered journalists in Enugu state. Survey methodology was adopted for the study, while two theories were found relevant for the study. They are: social responsibility theory and development media theory. The study found that majority of journalists practicing in Enugu state do not have a degree in Journalism/ Mass Communication but have in other disciplines. Many of them hold a degree in English language. The study also made a shocking finding that some people practice journalism as SSCE or OND holders. This could account for low level of professionalism recorded in the practice. The study recommends among others that: The Nigerian union of journalists should review the criteria for deciding who is qualified to practice journalism. The basic requirement should include possessing a degree in Mass Communication/ Journalism. Beyond possessing a degree in mass communication, fresh graduates should gain from the experience of others by undergoing internship programs before being certified to practice journalism as a first step towards attaining professionalism in the field.

CHAPTER ONE
INTRODUCTION
1.1 Background oftheStudy
Education as a critical component of a country’s human capital increases the efficiency of an individual worker (WEF, 2016).
Huang and Liu (2005) believe that intellectualcapital (knowledge) is a critical force that is responsible for economic growth. There is a common perception that educated people can do certain tasks easily and efficiently compared to the uneducated or those who are less educated. Vugt (2006) asserts that lack of education and knowledge makes a person crippled and inefficient. He reveals that previous studies have found that education increases job satisfaction. Wright and Davis (2003) believes that education will foster an increase in professionalism and further exploitation of management, whereas a lack of it will cause lack of job satisfaction. Priti (1999) believes that educated individuals know the scope, expectations and depth of their jobs and will be able to add building blocks to their professionalism as they progress through their careers. Education also promotes core task performance by providing individuals with more declarative and procedural knowledge with which they can complete their task successfully. It is generally believed that good education helps in preparing individuals for more effectiveness in their profession.

(WJEC, 2007) established that journalism education provides the foundation as theory, research and training for effective and responsible practice of journalism. In 2013, the census of journalism education programs kept by the World Journalism Education Council (WJEC) listed almost 2,400 programs globally. In 2007 and in 2013, UNESCO released model curricula for journalism education (Beate, 2016).UNESCO’s support for journalism education is underpinned by a strong conviction that professional journalistic standards are essential to bring out the potential of media systems to foster democracy, dialogue and development. With respect to this, so many efforts has been made to ensure quality education in journalism that will have an impact on the practice.

In Nigeria, several professions have boundaries. They have regulated educational programs that individuals must undergo before being inducted and given license to practice such profession. Such professions like Law, Engineering, Accounting, Medicine, Nursing, etc enjoy a high sense of respect because the processes that one must go through before being admitted into such professions are clearly identified and strictly followed.

Ironically, journalism, which is widely seen as the conscience of society does not have such clearly set out regulations on who should be allowed to practice journalism. It is believed that some people who practice journalism did not have to obtain a formal education in journalism. The practice of journalism in Nigeria has courted great controversies especially in relation to educational qualifications, ethical regulation and adherence to professional precepts.Talabi and Ogundeji(2012) note that journalism is an esteemed profession that has a lot to offer in the reformation of the society; unfortunately in Nigeria, it has become an all-comers affair as individuals with no media qualifications dive into the mass media for livelihood. They also observed that it has now become a truism that low literacy rate contributes to a low degree of journalism training and also to a low standard of journalistic performance. Journalism profession has suffered serious setbacks in its developmental processes in Nigeria because; the nation has not given priority to degree programmes in journalism. Instead graduates from other disciplines such as Political Science, Economics, Sociology, English and others are given on-the-job training in journalism.

Akinfeleye (1990) quoted an American critic, Dean Rosco Pound who once wrote that every profession is governed by certain rules, educational qualifications and the absence of such rules makes it a vocation. For a very long time Nigerian scholars, professionals and practitioners have argued as to whether journalism is a profession or not in Nigeria. Some scholars and practitioners of journalism in Nigeria say journalism is a trade, others say it is a craft or an occupation while the rest simply say it is a vocation. .

Talabi and Ogundeji(2012) says that colonial rulers in Nigeria and their succeeding “Nigerian-Europeans” regarded journalism education as unnecessary undertaking. This view partly accounts for the reason why for many years all Nigerian universities did not offer any formal journalism training. Fortunately, the situation is different now. Many universities and polytechnics now offer courses in Mass Communication or Journalism. These institutions train students to become professional communicators. However, many still get into journalism practice without formal higher education that prepares them specifically for the job. The former Abuja bureau chief of The Tide newspaper, Alloys Nweke, during the January 2008 Nigerian union of journalists (NUJ) summit in Port Harcourt frowned at the numerous untrained journalists bestriding the streets with pen and paper claiming to be journalists. Nwekerevealed that the number of untrained and fake journalists in Nigeria is higher than the trained journalists.

1.2 Statement of the Problem
From the background of the study, it is evident that scholars believe that formal education is very important for effectiveness and efficiency of professionals in every field of endeavor. However, in most media organizations in Nigeria, it is observed that people are employed to work as journalists without necessarily possessing formal education in journalism or mass communication obtained from institutions of higher learning. Some attend some weeks ‘certification courses and parade themselves as professional journalists. It is like an all-comer affairs unlike what obtains in such professions as medicine, nursing, law, engineering, medical laboratory science and others, which require one to be specifically trained in such field in an institution of higher learning accredited for that purpose.
This study seeks to ascertain if obtaining formal education in journalism/mass communication has any positive role on the performance of journalists practicing in Enugu state.

1.3 Objectives of the Study
The broad objective of this study is to examine whether obtaining a formal education in journalism or mass communication plays any significant role in the professional performance of those practicing journalism in Enugu state
The specific objectives are:
1. To determine the number of journalists practicing journalism with formal education in Journalism/ Mass Communication to those practicing Journalism without formal education in Journalism/ Mass Communication in Enugu.
2. To ascertain the extent to which journalists’ professional performance is dependent on formal journalism education.
3. To determine the extent to which performance in journalism profession is dependent on talent and skills.
4. To ascertain the extent to which obtaining a formal education in journalism contributes to career progress and promotion.

1.4 Research Questions
To guide the conduct of this research, the following questions were raised:
1. What is the number of journalists with formal education in Journalism/ Mass Communication to those without formal education in Journalism/ Mass Communication in Enugu state?
2. To what extent is a journalist’s professional performance dependent on formal journalism education?
3. To what extent is performance in Journalism profession dependent on talents and skills?
4. To what extent does obtaining a formal education in Journalism contribute to career progress and promotion?

1.5 Scope of the Study
The study seeks to ascertain the role of formal education on journalist’s professional performance in Enugu state. The scope covers only journalists who practice journalism as registered journalists in Enugu state.
1.6 SignificanceoftheStudy
This research work is aimed at determining the role formal education plays in the professional performance of journalists in Enugu state. This research work will be significant in different ways.
One, this research work will add to already existing literature on the role of formal education in professional efficiency.
Similarly, the result of this research work will serve as reference bank for subsequent researchers intending to study the role of formal education on journalists’ professional performance.
The result of this research work will also be of interest to leaders of the Nigeria Union of Journalists as they take decisions about who is qualified to be accepted and registered as a journalist.

1.7 Operational Definition of Terms
Formal Education- formal education in Journalism/Mass communication in an accredited institution of higher learning.
Journalism- The gathering, assessing, creating and presenting news and information.
Journalist-a journalist is a person who collects, writes, or distributes news or other current information to the public
Professional- a person formally certified by a professional body of belonging to a specific profession by virtue of behaving completed a required course of studies and/ or practice. And whose competence can usually be measured against an established set of standards.
Performance-The accomplishment of a given task measured against preset known standards.
Talents- Natural abilities and strengths that enable an individual excel at something.
Skills- Expertise needed to do a job or task.
Career- An occupation in journalism.

INFLUENCE OF ADVERTISING ON THE SALES OF INFINIX AND TECHNO PHONES ON CONSUMERS IN WARRI METROPOLIS



ABSTRACT
The purpose of this study is to investigate the role of influence of advertising on the sales of infinix and techno phones on consumers in warri metropolis, Communication is at the heart of all human activities, and marketing is not an exception. However, despite the potency of advertising in the growth of business and sale of products, some problems are associated with the consumer awareness of techno and infinix phones products and the actual influence on advertising on their patronage. Thus in other to scientifically proffer solution to the research study the following research question were formulated to guide the study, Do consumer buy infinix or techno phones due to TV commercials, do consumers perception of infinix and techno phones TV commercials, What are the impacts of the TV commercials on the Techno and Infnix potential customers in Warri metropolis?. the survey sampling methods was adopted as the research design while eighty copies of the research instrument which on this case was the self design questionnaire was distribute and seventy four copies of the distributed questionnaire retrieved and were subsequently used to analyse the research questions. Result emanating from the study revealed that A great number of people in Warri metropolis are exposed to Infinix and Techno television advertising, and they have high very high rate of exposure to Infinix and Techno television TV commercial.
CHAPTER ONE
INTRODUCTION
1.1. Background to the Study
Communication is at the heart of all human activities (Baran, 2010), and marketing is not an exception (Adeleke and Aminu, 2012). Among the various marketing activities is advertising which employs communication to create publicity and persuasion around a product or service with the view to achieving consumer patronage. Advertising communication could be done via the mass media or interpersonal channels or both depending on the circumstances of specific markets and the objectives of the advertiser. It is an indubitable fact that the success of every product is traceable to the objective use of an advertising campaign, while it may sometimes be the case that the turnover of a product can be achieved through manipulation of information, knowing full well that consumers may be influenced and swayed by the hypes about the product. It therefore follows that to fully realize the potentials and usefulness which advertising may bring, it must be one that is truthful, objective, and totally captures the product vis –a –vis the consumers to whom the message is targeted (Chioma, Morgan, Onuiri, and Ogungbamigbe, 2016).
Advertising messages are designed using campaign strategies that best appeals to the target consumers, with an intent to persuade them enough to foster patronage. Messages are disseminated to target consumers via the mass media such as television, radio, newspaper, billboard and the Internet. In Nigeria, the story of advertising experience cannot be completely told without the mention of phones Brands in the Nigeria market (Ifeanyi,2014).
Advertising generally works on the audio-visual senses of consumers and thereby set up in their minds a chain of reactions capable of influencing their buying decisions, Nworah (2004) the ease with which advertisements succeed in the process of influencing consumer behaviour will depend highly on the credibility of the message.
Infinix is the most popular mobile brand in Nigeria. Infinix phones offer great specs at affordable prices. Since the launch of the Infinix Zero in 2014, Infinix phones have progressively offered more stylish designs. And now there is an Infinix Zero 4, an Infinix Note 3, an Infinix Hot S and an Infinix Hot 4 among others. Tecno Mobile is a Chinese mobile phone manufacturer. The company began operations in July 2006 in Hong Kong. With its first research and development centre in Shanghai, China, Tecno Mobile was founded as Tecno Telecom Limited, but later changed its name to Transsion Holdings with Tecno Mobile serving as one of its subsidiaries. Tecno focused its business on Africa and the South Asian market. However, following market research conducted in Southeast Asia, Africa and Latin America, the company found that Africa was the most lucrative region. As a result of this, in 2008, it stopped doing business in Asia to exclusively focus on Africa. The tecno camon c8 helped the mobile phone manufacturer compete with market share of Samsung, and Apply in Africa. In the light of the foregoing, this research is set out to examine the influence of advertising on the sales of infinix and techno phones on consumers in Warri metropolis.

1.2. Statement of the Problem
The tempo of present day economic activity is such that advertising has assumed an important role in the realization of corporate goals and through that, the overall achievements of growth targets for the economy, large sums of money have been spent in attempting to justify and measure the impact of advertising in our growing economy. Yet it has not been possible to measure the effectiveness of advertisement in a given marketing programme. In a given market situation, advertising plays a large or small role depending upon circumstances
However, despite the potency of advertising in the growth of business and sale of products, some problems are associated with the consumer awareness of techno and infinix phones products and the actual influence on advertising on their patronage. Some of the problems encountered in the course of advertising mobile products are; the problem of how to communicate with their audience of different demographic and psychographic trends; the problem of the appropriate media to use that the audience will have access to act all time; the problem of the appropriate time to reach the target audience, and the problem of the actual impact of advertising on consumers and how to determine such impact. These are the hitches encountered in advertising mobile phones products and measuring of its impact on consumer. Therefore, it is pertinent to ask, what is the actual influence of advertising on the sales of infinix and techno phones on consumer in Warri?

1.3 Objectives of the Study
The study is anchored on the following objectives
i. To determine whether consumer buy infinix or techno phones due to TV commercials.
ii. To ascertain consumers perception of infinix and techno phones TV commercials.
iii. To determine the influence of TV commercials on the Techno and Infnix potential customer in Warri metropolis.
1.4 Research Questions
Arising from the research objective the following research question guide the study
i. Do consumer buy infinix or techno phones due to TV commercials
ii. Do consumers perception of infinix and techno phones TV commercials
iii. What are the impacts of the TV commercials on the Techno and Infnix potential customers in Warri metropolis?
1.5. Scope of the Study
The scope of this study is to determine the influence of TV advertisements on Techno and Infnix phones on residents of Warri metropolis. In a broad sense, the area of this study covers Warri metropolis.

1.6 Significance of the Study
The significance of this study is of importance to the University community since it will add to existing research on advertising and consumer preference in phone consumption. It will also add as a source of reference material to other researcher who will embark on similar research area
1.7. Operational Definitions of Terms
1.7.1. Advertising: This is the means through which Etisalat present, communicate and promote sales of its products to prospects through the media.
1.7.2. Commercial: this may refer to paid classified messages in newspapers, magazines, flyers, billboards, and paid announcements over radio and television
1.7.3. Consumer: A consumer is a person or organization that uses economic services or commodities
1.7.4. Influence: may refer to social influence, in social psychology, influence in interpersonal relationships.
1.7.5. Sales: this is the exchange of a commodity or money as the price of a good or a service.
Television: This is the activity, profession or medium through which Etisalat mobile broadcast on television.



ABSTRACT
The purpose of this study is to investigate the role of influence of advertising on the sales of infinix and techno phones on consumers in warri metropolis, Communication is at the heart of all human activities, and marketing is not an exception. However, despite the potency of advertising in the growth of business and sale of products, some problems are associated with the consumer awareness of techno and infinix phones products and the actual influence on advertising on their patronage. Thus in other to scientifically proffer solution to the research study the following research question were formulated to guide the study, Do consumer buy infinix or techno phones due to TV commercials, do consumers perception of infinix and techno phones TV commercials, What are the impacts of the TV commercials on the Techno and Infnix potential customers in Warri metropolis?. the survey sampling methods was adopted as the research design while eighty copies of the research instrument which on this case was the self design questionnaire was distribute and seventy four copies of the distributed questionnaire retrieved and were subsequently used to analyse the research questions. Result emanating from the study revealed that A great number of people in Warri metropolis are exposed to Infinix and Techno television advertising, and they have high very high rate of exposure to Infinix and Techno television TV commercial.
CHAPTER ONE
INTRODUCTION
1.1. Background to the Study
Communication is at the heart of all human activities (Baran, 2010), and marketing is not an exception (Adeleke and Aminu, 2012). Among the various marketing activities is advertising which employs communication to create publicity and persuasion around a product or service with the view to achieving consumer patronage. Advertising communication could be done via the mass media or interpersonal channels or both depending on the circumstances of specific markets and the objectives of the advertiser. It is an indubitable fact that the success of every product is traceable to the objective use of an advertising campaign, while it may sometimes be the case that the turnover of a product can be achieved through manipulation of information, knowing full well that consumers may be influenced and swayed by the hypes about the product. It therefore follows that to fully realize the potentials and usefulness which advertising may bring, it must be one that is truthful, objective, and totally captures the product vis –a –vis the consumers to whom the message is targeted (Chioma, Morgan, Onuiri, and Ogungbamigbe, 2016).
Advertising messages are designed using campaign strategies that best appeals to the target consumers, with an intent to persuade them enough to foster patronage. Messages are disseminated to target consumers via the mass media such as television, radio, newspaper, billboard and the Internet. In Nigeria, the story of advertising experience cannot be completely told without the mention of phones Brands in the Nigeria market (Ifeanyi,2014).
Advertising generally works on the audio-visual senses of consumers and thereby set up in their minds a chain of reactions capable of influencing their buying decisions, Nworah (2004) the ease with which advertisements succeed in the process of influencing consumer behaviour will depend highly on the credibility of the message.
Infinix is the most popular mobile brand in Nigeria. Infinix phones offer great specs at affordable prices. Since the launch of the Infinix Zero in 2014, Infinix phones have progressively offered more stylish designs. And now there is an Infinix Zero 4, an Infinix Note 3, an Infinix Hot S and an Infinix Hot 4 among others. Tecno Mobile is a Chinese mobile phone manufacturer. The company began operations in July 2006 in Hong Kong. With its first research and development centre in Shanghai, China, Tecno Mobile was founded as Tecno Telecom Limited, but later changed its name to Transsion Holdings with Tecno Mobile serving as one of its subsidiaries. Tecno focused its business on Africa and the South Asian market. However, following market research conducted in Southeast Asia, Africa and Latin America, the company found that Africa was the most lucrative region. As a result of this, in 2008, it stopped doing business in Asia to exclusively focus on Africa. The tecno camon c8 helped the mobile phone manufacturer compete with market share of Samsung, and Apply in Africa. In the light of the foregoing, this research is set out to examine the influence of advertising on the sales of infinix and techno phones on consumers in Warri metropolis.

1.2. Statement of the Problem
The tempo of present day economic activity is such that advertising has assumed an important role in the realization of corporate goals and through that, the overall achievements of growth targets for the economy, large sums of money have been spent in attempting to justify and measure the impact of advertising in our growing economy. Yet it has not been possible to measure the effectiveness of advertisement in a given marketing programme. In a given market situation, advertising plays a large or small role depending upon circumstances
However, despite the potency of advertising in the growth of business and sale of products, some problems are associated with the consumer awareness of techno and infinix phones products and the actual influence on advertising on their patronage. Some of the problems encountered in the course of advertising mobile products are; the problem of how to communicate with their audience of different demographic and psychographic trends; the problem of the appropriate media to use that the audience will have access to act all time; the problem of the appropriate time to reach the target audience, and the problem of the actual impact of advertising on consumers and how to determine such impact. These are the hitches encountered in advertising mobile phones products and measuring of its impact on consumer. Therefore, it is pertinent to ask, what is the actual influence of advertising on the sales of infinix and techno phones on consumer in Warri?

1.3 Objectives of the Study
The study is anchored on the following objectives
i. To determine whether consumer buy infinix or techno phones due to TV commercials.
ii. To ascertain consumers perception of infinix and techno phones TV commercials.
iii. To determine the influence of TV commercials on the Techno and Infnix potential customer in Warri metropolis.
1.4 Research Questions
Arising from the research objective the following research question guide the study
i. Do consumer buy infinix or techno phones due to TV commercials
ii. Do consumers perception of infinix and techno phones TV commercials
iii. What are the impacts of the TV commercials on the Techno and Infnix potential customers in Warri metropolis?
1.5. Scope of the Study
The scope of this study is to determine the influence of TV advertisements on Techno and Infnix phones on residents of Warri metropolis. In a broad sense, the area of this study covers Warri metropolis.

1.6 Significance of the Study
The significance of this study is of importance to the University community since it will add to existing research on advertising and consumer preference in phone consumption. It will also add as a source of reference material to other researcher who will embark on similar research area
1.7. Operational Definitions of Terms
1.7.1. Advertising: This is the means through which Etisalat present, communicate and promote sales of its products to prospects through the media.
1.7.2. Commercial: this may refer to paid classified messages in newspapers, magazines, flyers, billboards, and paid announcements over radio and television
1.7.3. Consumer: A consumer is a person or organization that uses economic services or commodities
1.7.4. Influence: may refer to social influence, in social psychology, influence in interpersonal relationships.
1.7.5. Sales: this is the exchange of a commodity or money as the price of a good or a service.
Television: This is the activity, profession or medium through which Etisalat mobile broadcast on television.



ABSTRACT
The purpose of this study is to investigate the role of influence of advertising on the sales of infinix and techno phones on consumers in warri metropolis, Communication is at the heart of all human activities, and marketing is not an exception. However, despite the potency of advertising in the growth of business and sale of products, some problems are associated with the consumer awareness of techno and infinix phones products and the actual influence on advertising on their patronage. Thus in other to scientifically proffer solution to the research study the following research question were formulated to guide the study, Do consumer buy infinix or techno phones due to TV commercials, do consumers perception of infinix and techno phones TV commercials, What are the impacts of the TV commercials on the Techno and Infnix potential customers in Warri metropolis?. the survey sampling methods was adopted as the research design while eighty copies of the research instrument which on this case was the self design questionnaire was distribute and seventy four copies of the distributed questionnaire retrieved and were subsequently used to analyse the research questions. Result emanating from the study revealed that A great number of people in Warri metropolis are exposed to Infinix and Techno television advertising, and they have high very high rate of exposure to Infinix and Techno television TV commercial.
CHAPTER ONE
INTRODUCTION
1.1. Background to the Study
Communication is at the heart of all human activities (Baran, 2010), and marketing is not an exception (Adeleke and Aminu, 2012). Among the various marketing activities is advertising which employs communication to create publicity and persuasion around a product or service with the view to achieving consumer patronage. Advertising communication could be done via the mass media or interpersonal channels or both depending on the circumstances of specific markets and the objectives of the advertiser. It is an indubitable fact that the success of every product is traceable to the objective use of an advertising campaign, while it may sometimes be the case that the turnover of a product can be achieved through manipulation of information, knowing full well that consumers may be influenced and swayed by the hypes about the product. It therefore follows that to fully realize the potentials and usefulness which advertising may bring, it must be one that is truthful, objective, and totally captures the product vis –a –vis the consumers to whom the message is targeted (Chioma, Morgan, Onuiri, and Ogungbamigbe, 2016).
Advertising messages are designed using campaign strategies that best appeals to the target consumers, with an intent to persuade them enough to foster patronage. Messages are disseminated to target consumers via the mass media such as television, radio, newspaper, billboard and the Internet. In Nigeria, the story of advertising experience cannot be completely told without the mention of phones Brands in the Nigeria market (Ifeanyi,2014).
Advertising generally works on the audio-visual senses of consumers and thereby set up in their minds a chain of reactions capable of influencing their buying decisions, Nworah (2004) the ease with which advertisements succeed in the process of influencing consumer behaviour will depend highly on the credibility of the message.
Infinix is the most popular mobile brand in Nigeria. Infinix phones offer great specs at affordable prices. Since the launch of the Infinix Zero in 2014, Infinix phones have progressively offered more stylish designs. And now there is an Infinix Zero 4, an Infinix Note 3, an Infinix Hot S and an Infinix Hot 4 among others. Tecno Mobile is a Chinese mobile phone manufacturer. The company began operations in July 2006 in Hong Kong. With its first research and development centre in Shanghai, China, Tecno Mobile was founded as Tecno Telecom Limited, but later changed its name to Transsion Holdings with Tecno Mobile serving as one of its subsidiaries. Tecno focused its business on Africa and the South Asian market. However, following market research conducted in Southeast Asia, Africa and Latin America, the company found that Africa was the most lucrative region. As a result of this, in 2008, it stopped doing business in Asia to exclusively focus on Africa. The tecno camon c8 helped the mobile phone manufacturer compete with market share of Samsung, and Apply in Africa. In the light of the foregoing, this research is set out to examine the influence of advertising on the sales of infinix and techno phones on consumers in Warri metropolis.

1.2. Statement of the Problem
The tempo of present day economic activity is such that advertising has assumed an important role in the realization of corporate goals and through that, the overall achievements of growth targets for the economy, large sums of money have been spent in attempting to justify and measure the impact of advertising in our growing economy. Yet it has not been possible to measure the effectiveness of advertisement in a given marketing programme. In a given market situation, advertising plays a large or small role depending upon circumstances
However, despite the potency of advertising in the growth of business and sale of products, some problems are associated with the consumer awareness of techno and infinix phones products and the actual influence on advertising on their patronage. Some of the problems encountered in the course of advertising mobile products are; the problem of how to communicate with their audience of different demographic and psychographic trends; the problem of the appropriate media to use that the audience will have access to act all time; the problem of the appropriate time to reach the target audience, and the problem of the actual impact of advertising on consumers and how to determine such impact. These are the hitches encountered in advertising mobile phones products and measuring of its impact on consumer. Therefore, it is pertinent to ask, what is the actual influence of advertising on the sales of infinix and techno phones on consumer in Warri?

1.3 Objectives of the Study
The study is anchored on the following objectives
i. To determine whether consumer buy infinix or techno phones due to TV commercials.
ii. To ascertain consumers perception of infinix and techno phones TV commercials.
iii. To determine the influence of TV commercials on the Techno and Infnix potential customer in Warri metropolis.
1.4 Research Questions
Arising from the research objective the following research question guide the study
i. Do consumer buy infinix or techno phones due to TV commercials
ii. Do consumers perception of infinix and techno phones TV commercials
iii. What are the impacts of the TV commercials on the Techno and Infnix potential customers in Warri metropolis?
1.5. Scope of the Study
The scope of this study is to determine the influence of TV advertisements on Techno and Infnix phones on residents of Warri metropolis. In a broad sense, the area of this study covers Warri metropolis.

1.6 Significance of the Study
The significance of this study is of importance to the University community since it will add to existing research on advertising and consumer preference in phone consumption. It will also add as a source of reference material to other researcher who will embark on similar research area
1.7. Operational Definitions of Terms
1.7.1. Advertising: This is the means through which Etisalat present, communicate and promote sales of its products to prospects through the media.
1.7.2. Commercial: this may refer to paid classified messages in newspapers, magazines, flyers, billboards, and paid announcements over radio and television
1.7.3. Consumer: A consumer is a person or organization that uses economic services or commodities
1.7.4. Influence: may refer to social influence, in social psychology, influence in interpersonal relationships.
1.7.5. Sales: this is the exchange of a commodity or money as the price of a good or a service.
Television: This is the activity, profession or medium through which Etisalat mobile broadcast on television.