DeeBrands

I did a little rebrand today.

And it reminded me of something important:

Design isn’t just about making things look better.
It’s about making things work better.

When you look at a rebrand like this, what you’re really seeing is not:
• more colors
• more effects
• more noise

You’re seeing intentional decisions.

Things like:
– Clear visual hierarchy (what the eye sees first, second, third)
– Better spacing and breathing room
– Consistent color usage
– Stronger focus on the offer, not the decoration
– Simpler paths for the viewer to understand and act

Every small adjustment carries meaning.

Because good design asks:
“Can this be understood quickly?”
“Does this guide attention?”
“Does this support the message?”

Rebranding isn’t always about changing everything.
Sometimes, it’s about removing the unnecessary and strengthening what matters.

That’s the difference between design that looks good…
and design that actually works.

—

What detail do you notice first in the rebrand — layout, colors, or clarity?

__

Just getting to meet me?
I'm UdemeAbasi Etop,
Your go-to Brand & Creative Designer, Content Copywriter, and Brand Strategist

I'm passionate about building strong brands, and I'll be more than delighted to help you bring out the elegance in that brand

I just branded LUMEN THEORY, a high-impact skincare brand.

But the process wasn't random; it was a deliberate, strategic application of design principles.

If you look at the final mood board, every element—from the Deep Indigo color to the geometric logo mark—is a result of answering crucial questions about the brand's identity.

_

Here is a breakdown of the design decisions, their significance, and the lessons anyone can apply to their own branding project.

1. I Started with the Problem (The Core Filter)

Before I chose a single color, I defined the brand's purpose: to simplify complex skincare routines. I realized that the core consumer is tired of clutter.

>> What I learnt: Define your 'Anti-Brand.' I made sure every design choice (the clean packaging, the simple logo) was the opposite of "cluttered" or "confusing." This philosophy became my filter; if an idea didn't look simple and effective, I tossed it.

2. I Used Color to Build Trust

For a science-backed brand, I couldn't use anything too trendy or loud. I needed colors that felt authoritative and expensive.

>> Deep Indigo: I chose this deep blue for the primary color because it instantly signals trust, stability, and intelligence. It makes the brand feel serious and high-quality.
>> Pristine White: This is the clinical foundation. I used lots of white space to give the brand an organized, premium, and transparent feel.
>> Matte Silver: I added this as a metallic accent only for the logo and product numbers. It's the visual shorthand for high-tech precision.

3. I Made the Logo Speak "Science"

I needed a logo that felt precise, not decorative. I avoided anything flowery or soft.

>> The Choice: I settled on a clean, uppercase, geometric typeface and paired it with the Prismatic Lens Mark (the simple, overlapping geometric shapes).

>> What I learnt: Geometry Equals Authority. Clean lines, angles, and simple shapes are universally associated with data, engineering, and structure. It instantly tells the audience: "This is a measured, thought-out brand."

(to be continued in the comments section)

__

I hope sharing my design framework is helpful! Share your ideas in the comments section 🙏❤️

Have you ever sat in a room where people spoke wisely, yet you felt you weren't competent enough to speak?

Have you ever dreamed of speaking with great poise that you command attention and earn respect?

Well...

Yesternight, I had the privilege of sharing my knowledge on Thought Leadership in our business growth community, Growth Sphere

_

I started with these two questions:

1. Do you think everyone has a voice, or it's just a few persons?

2. Have you ever shared something with people and it resonated with them?

Most persons agreed positively, while just a few didn't. So I took out time to explain...

Everyone does have a voice, but not everyone has gotten to deploy their voice because not everyone has discovered it.

The sooner you realize you have a voice and begin to deploy it, the sooner you begin to reason as a thought leader.

And yes again, if we're to look deeply, you'll realize that we all have in one way or the other shared something that resonated with others, be it your little safe group or more.

_

Thought Leadership doesn't start when the world validated you.

It starts when you choose to own your thoughts, your voice, and your story, then use them to help others.

I explained four ways in becoming a thought leader:

1. Build authority by owning your story. (People don't connect to your success, they connect to your story.)

2. Position yourself as a trusted voice. (You can't be everything to everyone,but you can be the go-to person for something.)

3. Move from being a consumer to being a contributor. (You can't lead conversations you're not ready to be a part of.)

4. Amplify your credibility and confidence. (Credibility is not built in silence, it's built in documentation.)

_

I'll be sharing more on this in my next posts...

Meanwhile, what's your thoughts on Thought Leadership? lemme read from you in the comments section

If you're just getting to meet me, I'm Dee, the Essence Maven.
I'm a Brand & Creative Designer, Content Copywriter, and Brand Strategist

I'm passionate about building strong brands, and I'll be more than delighted to help you bring out the elegance in that brand.