Ernest Ivienagbor

In sales,

Your customer has to be 100% certain about 3 BASIC things:

1. Your product, offer or whatever you're selling.

He must be certain it will work for them

Certain it will do what you said it will do.

Certain it's the right fit for their money.

Certain they won't waste money again because

Frankly, it's likely they bought your kind of product before.

It was all hype.

Now you're selling the same stuff

Or something similar.

So in their heads, they're thinking...

"I have bought this thing before and just like the rest, this salesperson is trying to make a commission off of me. He doesn't give 2 cents about me. He's only after his money. No matter what he says I won't buy it."

You must change that conversation going on in their heads

Else you won't win.

2. He must be certain about you.

Certain you're a trustworthy person.

That you are honest, helpful and that you can be relied upon should the deal go sour.

That you're not some con master, some enthusiastic, sharp-as-a-tack salesperson who only care about himself.

If they're not sure you're a good person, they might not buy.

3. He must be certain about the company you work for

Certain that the company's product is good

That their service delivery is excellent.

That the company will stand by and help out should things go south.

That your company has enough integrity to support them when they need it.

Basically that your company cares, because

They have dealt with companies who are rude to customers and don't care how they feel.

That thing hurts!

And the moment they don't trust your company or have the slightest inkling they'll be ghosted, they'll not buy.

P.S. If you increase their certainty around these 3 things then you stand a better chance of getting them to buy

Learnt something?

You're welcome!

A lot of you sell things online and offline and it's often difficult to get people to buy from you.

Learning simple things about persuasion will double and triple the results you have now.

I've put together a less than 30 minutes VIDEO training - a Crash Course

In it you'll learn the simple art of persuasion - nothing complicated.

It's so relatable, easy to understand and implement.

This is for you if you are in a position where you have to persuade people to do something

Click the link below to watch for free.

If you find the Mini Course useful..

Please tag someone, and share..

Ernest.

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