Tovia Rice
06/12/2025
Why Is Unpolished Rice Called Brown Rice and Not White Rice? ๐พ๐ค
Many people ask, โWhy do we call it brown rice?โ Hereโs the simple truth:
White rice has been highly polished, meaning the outer layers โ the bran and germ, which contain most of the nutrients โ have been removed.
But unpolished rice still has its natural bran layer intact, giving it that earthy brown look and a richer, more wholesome taste.
That natural bran layer is what makes it:
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Healthier
โ
More filling
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Better for blood sugar
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Rich in fibre, vitamins & minerals
And did you know? Brown rice isnโt just one colour!
Depending on the variety, unpolished rice comes in different beautiful shades such as:
๐พ Light Brown โ often seen in regular whole-grain rice
๐พ Golden Brown โ common in Ofada and some local Nigerian varieties
๐พ Deep Brown / Reddish-Brown โ seen in Red Rice and some long-grain whole rice
๐พ Speckled Brown โ especially in traditional Ofada rice with its natural aroma
These colour differences come from nature โ not chemicals โ and each variety has its own flavour, aroma, and unique health benefits.
If youโre choosing rice for a healthier lifestyle, Tovia Rice varieties is the real deal. ๐ช๐
๐พEat better. Live better. Eat Tovia.
02/12/2025
Looking for a clean, healthy and tasty Red Rice for your family?
Most rice in the market comes with stones, husk or poor quality โ but our premium Red Rice gives you peace of mind:
โ๏ธ Clean, well-processed grains
โ๏ธ Rich natural taste
โ๏ธ Healthy for diabetics, weight-watchers & families
โ๏ธ Cooks evenly with no surprises
If you want a rice thatโs nutritious, clean and truly satisfying, this is it.
Send a message to order. ๐โจ
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Rukpokwu
Port Harcourt
Opening Hours
| Monday | 09:00 - 19:00 |
| Tuesday | 09:00 - 19:00 |
| Wednesday | 09:00 - 19:00 |
| Thursday | 09:00 - 19:00 |
| Friday | 09:00 - 19:00 |
| Saturday | 09:00 - 19:00 |