Broad Target

𝗗𝗿𝗶𝘃𝗲 𝘀𝗮𝗹𝗲𝘀 𝗴𝗿𝗼𝘄𝘁𝗵 𝘄𝗶𝘁𝗵 𝗼𝘂𝗿 𝗲𝘅𝗽𝗲𝗿𝘁 𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸 𝗮𝗱 𝘀𝗲𝗿𝘃𝗶𝗰𝗲𝘀!

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Self confidence is an important spice top life. Being confident can make ways for you and unlock opportunities.

While chasing your dreams stay confident in yourself, in your goals so much that discouragements or rejections can't bring you down.

The moment you start to believe in yourself, magic happens. Let your keyword for this week be 𝐂𝐎𝐍𝐅𝐈𝐃𝐄𝐍𝐂𝐄!!!

𝐑𝐞𝐭𝐚𝐢𝐥 𝐦𝐞𝐝𝐢𝐚: 𝐓𝐡𝐞 𝟑𝐫𝐝 𝐚𝐧𝐝 𝐛𝐢𝐠𝐠𝐞𝐬𝐭 𝐰𝐚𝐯𝐞 𝐨𝐟 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐚𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠

Retail media is the talk of the town and is exploding as we speak!

According to Insider Intelligence, US retail media ad spending will hit $45.15 billion in 2023, an increase of almost 20% over 2022. Growth will accelerate each year through 2027 when forecasted spend reaches $106.12 billion. But what is Retail Media all about?

Retail Media is an advertising where retailers are using their platforms to sell advertising space to brands who want to promote their products to shoppers. They are using their data on shopper's purchasing behavior to sell targeted advertising space to brands onsite, in-app, in-store and offsite.

Leading global retailers such as Carrefour strive towards becoming digital retail companies that place digital and data at the heart of all their operations. If we look at the growth forecast in the US advertising in Retail Media is expected to grow rapidly and for the first time since 2014, Google and Meta have less than 50% of the digital ad spend market share in the US.

Suddenly, everyone can be an ad network, and using digital ads on retailer websites is eye-catching and engages shoppers along the path to purchase from awareness to consideration to conversion.

Consumer expectations and technological possibilities are driving the change
The reason we see this happening now and accelerating so rapidly is due to a combination of changed shopping habits, ad cookies going away, and a rapid increase in direct-2-consumer channels.

We now have the right tools, great margins, and first-party data of shoppers.

Hundreds of retail media networks are launched in the last 2-3 years with impressive growth rates, but Europe is still behind.

The UK has the highest density but still few compared to US and Asia.

This will for sure change over the next two years.

𝐑𝐞𝐭𝐚𝐢𝐥 𝐌𝐞𝐝𝐢𝐚 𝐚𝐧𝐝 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐒𝐢𝐠𝐧𝐚𝐠𝐞
The future of retail media lies at the intersection of these two worlds and realities. Exactly how we can best solve this is not yet known, but a lot is happening, and it is happening fast. The only thing we know for sure is that digital signage is perfectly positioned in the middle of everything. By being the most relevant and currently the largest digital surface in the physical store, it has a unique position to collect and provide relevant information about — and to — customers, all with the goal to improve the overall experience.

Because that's exactly what it's all about in the end: an improved purchasing experience for the customer. To succeed in this requires a very good insight into and understanding of the individual customer. The goal is crafting a seamless experience, both online and offline, where all the information you encounter is relevant to you as an individual, whether it's marketing or not.

Retail media means personalized shopping. Everywhere and always. It also means that it is the future of all types of marketing and sales communication. This requires full insight and knowledge about your current, future, and potential customers.

With increasingly integrated solutions between physical and digital, and not least the rapid advancement of AI, it is a whole new world that is about to open.

𝐒𝐨𝐮𝐫𝐜𝐞: 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐒𝐢𝐠𝐧𝐚𝐠𝐞 𝐓𝐨𝐝𝐚𝐲