Unipresenz

One evening, I had a talk with a client. He owns a robust mobile app development agency.

He told me something that kept me pondering for a long while. He said that if he knew what he knew now when he was starting his company, he would have gone a different route.

Instead of getting an office, employing developers and other staff, and spending so much capital at the initial without any returns for months... he would have instead EMPLOYED MARKETERS.

Why?

See it this way.

Marketing leads directly to sales. Even without an office space, or developers... he would have built a brand online, attracted and nurtured clients and gotten jobs.

Now, with jobs landed and funds in, he could then employ developers and other staff or hire developers to complete the tasks.

This would have saved him a lot of money, and ensured that his business entered profitability in the shortest period.

So, what do you think? Would you tow this line of thought or go differently. Let's hear from you.

And if you found this post helpful, please follow and share to your business friends.

Why you should advertise your business on social media

Social media is a leveler. In the past, advertising a business was a thing for the deep pockets. And with each channel came multiple platforms. On radio, there were many radio stations in each state. Many TV stations. Many Newspaper and billboards companies.

And they didn't come cheap.

But with social media, a few platforms are enough to get your business seen and heard by thousands and millions of people around the world.

And the best part, for less than the fees those traditional media would cost for one platform.

Here are 5 reasons why you need to start advertising your business on social media.

1. There are over 2 billion people online.

About 100 million Nigerians are actively online. It would be considered a success if you could reach even 1% of that number on a daily.

2. Most social media platforms allow more views when you advertise.

The social media platforms are primed for profit, themselves.

Even if you have 50K followers on your page, just about 10% get to see your posts. Advertising helps your posts to gain more visibility.

Remember, business is a game of numbers. The more visibility, the better the chances for sales.

3. The ads can be measured.

Unlike traditional media, where you pay a high fee and hope to see results; social media ads can show you what works and what is not.

In essence, you can see how your ads are converting, tweak what is not working and fine tune what is working to get even more results.

4. You get retention value.

Social media ads offers you contacts and details of people interested in your business/offers. If properly done, these contact lists can be saved for direct offers in the future.

They could also be directed to follow your pages, and keep up with happenings and other offers from you.

5. It is affordable.

Social media ads can cost you next to nothing, when compared to other forms of advertising.

There is opportunity to advertise with almost any budget. Of course, the budget set is one of the factors that can affect the sample size of people your ads gets to reach.

You don't have to deep pockets before you start advertising.