Fixpreneur

A friend of mine wanted to go into the distribution of soft drinks

He asked if it was a good business and I told him yes

I explained to him that the major reason why most beverage and soft drinks are fast selling is because they are in what I call SUGAR BUSINESS

Where the population is hooked on sugar **

Take a look at the amount spent on sugar importation in 2023 alone

a whopping N517.8 billion!!

Now ask yourself

What are they used for...all these sugars?

Your answer is as good as mine

So, now you know why certain brands will continue to have high demands

Because in the end, the ** works to drive sales of these beverages

And any other sweet stuff being consumed