Real Donseth Beat

In the music business, diminishing returns is a real thing. And most times, creatives who hit this stage confuse it for a creative block, meanwhile, what they’re really dealing with is diminishing returns.

More often than not, especially in gospel music, artistes at this point start thinking God is “doing a work” in them, maybe taking them through a season, or preserving them for something deeper.

So they keep waiting for the season to pass, not realizing they’ve entered a phase that might not have a comeback.

That’s how some of them end up switching fully into ministry, because they finally realise their music career has quietly ended.

Diminishing returns is real.

Dropping more songs won’t fix it. In fact, at that point, your audience don turn tone-deaf. Only a few people ever recover from it.

I can write a full paper on this, but time and space no go allow me.

To be continued.

MAN 2 MAN

58% of OnlyFans creators are young wómen between 18 and 24 years old, and there are 1.2 million women on OnlyFans.

That means that roughly 1 in 10 women in that age range are creators of OnlyFans and the last time I checked, they no dey sing praise and worship for OnlyFans.

There are thousands of Nigerian women actively onboarded in coded runs, and the platform records over 1.9 million monthly visitors from Nigeria.

As of 2025, Bigo Live has over 400 million registered users globally, with approximately 40.3 million monthly active users.

The platform’s global user base and its popularity among young adults suggest a significant presence of Nigerian female users.

In Nigeria, Bigo Live has gained popularity among young adults, including married women, who use the platform for various purposes such as entertainment, social interaction, and income generation through virtual gifts, Osho activities, and fan engagement.

Funny enough, most of these young women are in choirs, actively serving in different churches, and also show up at Altar of Fire and other religious gatherings every other morning.

Meanwhile, hardworking young men are advised to marry young women in their prime between the ages of 21–25. Unfortunately, a lot of those young women haven’t left the exploration and hoeing stage.

That’s why many of them, who run into marriage because of societal pressure and trends, tend to continue their exploration even after getting hooked.

The truth is that a lot of present-day Nigerian young women seldom come to Christ until they’re damàged and sóiled.

Then they run into Pentecostal churches and start setting godly standards and templates in their new relationships when they finally get hooked to vulnerable young Christian men and simps, through the enablement of our pastors who pitch them as daughters to these young men under the guise of “old things have passed away” and the “new creation realities” mantra.

Dear young kings, in your quest to find a wife, “muru anya ka azu,” the dating pool in Nig3ria is so messed up now!

just like the apostle Paul said: “Know no man by the flesh.”

The church is like a hospital, and a lot of people no longer respond to treatment. Unfortunately, most of our modern-day churches are speedily becoming a retirement house for veteran OS.

If you must learn from experience, let it be other people's experience, experience is only the best teacher when it's other people's experience, because experience is the only teacher that can d3stroy you in the cause of teaching you.

Nti odikwa?