BigIdea Creative

WELCOME TO LONDON

The City of London this weekend plays host to and the rest of us as the gates open for London Fashion Week – a fully digital experience and first of its kind.

Often criticized for being chauvinistic, this year’s London Fashion Week is gender-neutral, so we can expect designs cutting across the divides.

Welcome to London. It’s the Fashion Week and I’ll be watching from the comfort of my confine.

Photo Credit: GQ

This is an amazing drive by Union Bank. Every token to the right NGOs will be highly treasured. One of such non-profit that I know is Blue Baby Support Initiative, ably championed by Oghiarikha.

Blue Baby Support Initiate stands in the gap for needy children and their mothers nationwide, and they have touched millions of lives in a space of about five years.

Please vote for Blue Baby Support Initiative.

Wood's astonishing victory at the PGA Tour today is a learning on how brands can rebound after near extinction. The 42-year old clinched an emotional 80th PGA Tour five years after his WGC-Bridgeatone Invitational.

The brand suffered a series of setbacks in recent years affecting his career, family and sponsorships. In fact, he was ranked 1,199 in the world less than a year ago.

Every ailing brand can bounce back. It takes the right mix of convictions, propositions and insights. The Tiger survived, any brand too can survive. This is a wake-up call.