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Creating the visual identity for an airline is an interesting adventure.
One thing that's unique to the nature of the business is the famous tail fin of the aircraft, and the task it places on the logo.
No matter what other stories are woven into the primary brand mark, it must be designed to maintain its character on as well as . This means that the should take into consideration the fact that it will be flipped on one side of the fin.
More insights on aviation branding coming as they unfold...