Tekedia
16/01/2025
Schools punish students for copying, but in business and market, knowing how to copy very well is a great strategy š
Firstly, understand that if no one copies, there would be no competition in the market.
After all, there can only be one pioneer in any industryāsomeone has to be the FIRST to start something.
For there to be COMPETITION or say substitute products in the market, someone will look at what has already been created by a pioneering company, identify gaps, and build a new company to address those gaps.
Another person will notice what can be done differently and start a company to offer that as well. While all this is happening, new problems will emerge, and others will create companies to solve them too.
Simply put, there is INNOVATION in copying, as long as it is done legally and profitably.
Appleās strength lies not in creating entirely new categories but in excelling at copying and amplifying the advantages of being the first scaler.(We have this as a casestudy at Tekedia Mini-MBA)
So, do not be ashamed if your company doesnāt āinnovateā per se but excels at copying others and winning. That is a valid part of business, provided you copy legally.
*****
Are you interested in learning how to take an existing product, refine it, and present it in a way that outshines the original? Then join the next Tekedia Mini-MBA, starting February 10, 2025, to find out.
Contact Eyitayo Adeleke to begin your registration:
Email: [email protected]
WhatsApp: +2347035670954
Have fun with your startups marketing.
Donāt be afraid to make people laugh.
Give your company a voice and stand for something.
Be creative and stand out in your market.
Because no one remembers a boring brand.
This is 2025 , Market your company like everything depend on it and the reward will come.
PS: If you love our brand kindly reshare this. Thank youš
Click here to claim your Sponsored Listing.
Category
Contact the business
Website
Address
Alade Mall, Allen Avenue Junction, Ikeja
Lagos