Tekedia

Schools punish students for copying, but in business and market, knowing how to copy very well is a great strategy 😀

Firstly, understand that if no one copies, there would be no competition in the market.

After all, there can only be one pioneer in any industry—someone has to be the FIRST to start something.

For there to be COMPETITION or say substitute products in the market, someone will look at what has already been created by a pioneering company, identify gaps, and build a new company to address those gaps.

Another person will notice what can be done differently and start a company to offer that as well. While all this is happening, new problems will emerge, and others will create companies to solve them too.

Simply put, there is INNOVATION in copying, as long as it is done legally and profitably.

Apple’s strength lies not in creating entirely new categories but in excelling at copying and amplifying the advantages of being the first scaler.(We have this as a casestudy at Tekedia Mini-MBA)

So, do not be ashamed if your company doesn’t “innovate” per se but excels at copying others and winning. That is a valid part of business, provided you copy legally.

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Are you interested in learning how to take an existing product, refine it, and present it in a way that outshines the original? Then join the next Tekedia Mini-MBA, starting February 10, 2025, to find out.
Contact Eyitayo Adeleke to begin your registration:
Email: [email protected]
WhatsApp: +2347035670954