Brand Effectiveness

How to drive traffic to your website in SHORT easy steps (part 1)

1. create a useful post/page/guide on your website. This could be anything from information about your industry, product, competitors, or staff. The most important thing is that it must be useful to a large number of people, and it is prepared in easy to share formats - audio, video, graphical guide, short article or a combination of these.

2. Use social media to promote this useful content on your website: Depending on your target market you could use either, fb, LinkedIn, or twitter, it doesn't matter if you don't already have large fan/follower base, each of these social channels have 'paid' promotion options and you can start with as little as $100 and see results. The important thing here isn't the amount you are spending but how well you target your promotion so the right people (who are most likely interested in your business/website) will see it.

tip: for example your own a bakery and your products range from cakes to bread, your target market need your product for celebration, gifting, family time. These people can be found under broad categories such as married, religious (church/mosque), entrepreneur/business, manager (or some other organizational role). Using fb page, boost this post feature, you can target these people according to their interests, which you can estimate by doing a search for this on fb : interests liked by people who live in london, united kingdom and like cake. The result shown are broad categories liked by people in that geographical location who are most likely to be interested in cake.

You can also target people whom you have previously interacted with by email before, your contacts (I will discuss this in another mail)

3. Have an opt-in form (newsletter sign up form) on your website, this helps you build a list of website visitors who will like to keep in touch with you. You can encourage sign ups by asking for it at the end of your useful article (I mentioned in step 1 above)

4. Repeat the above steps for every new content (article, video, audio, guide, product) you place on your website, the key is to make sure your content is relevant to the type pf people you want visiting your website

Get more at ---> http://bit.ly/branded-offer

Got Questions? ask in the comments box

(c) 2014 Brand Effectiveness

“Logos and branding are so important. In a big part of the world, people cannot read French or English–but are great in remembering signs” ? Karl Lagerfeld

What makes a great logo - thinkbe.net You have your suppliers, your business process, business plan, great product, but if you don’t have a great logo (a memorable identity people can associate with your business), you are setting up for...

"Using the Lean Startup approach, companies can create order not chaos by providing tools to test a vision continuously"

How to get your business born again and win new clients - thinkbe.net If you are reading this article because you think its about Jesus Christ in your business, sorry to burst your bubbles but you are wrong. This article is about how to attract new clients by thinking and...

Brand Effectiveness! [slide]

Brand Effectiveness! Fundamentals to establishing a brand in any market, useful knowledge for start-ups, and anyone interested in stealing market share quickly. I used this to facil

Smart business websites are focused on content, design, and experience. Get smart, win new customers/clients

smart business website design for brands - Brand Effectiveness It’s time to upgrade your business visibility online

[useful] The latest changes to the Facebook algorithm and newsfeed prove that the “free” use of Facebook marketing may no longer be a viable way for businesses to reach consumers. http://buff.ly/1eBlEjT

Google Plus vs Facebook: Why G+ Should Dominate Your 2014 Marketing Strategy Google Plus vs Facebook: Want to know why you should be using Google Plus instead of Facebook? Social media is all about the experience and our ability to create a virtual space that both compliments,...

Comment below, your business name and a short description of what your business is about, the 100th comment would get a smart business website designed at 50% Discount from Brand Effectiveness [share this with your friends, everyone is invited] Visit http://thinkbe.net/be/smart-biz for more details