Designroom Visual Communications Ltd

DIFFERENCE BETWEEN A COMMODITY AND A BRAND : Examples

COMMODITIES BRANDS

Soft drink Coca- cola
Water Eva
Razor blade Gillette
Computer Hp
Noodles Indomie

Similarly, a product can be replaced with a competitor’s product if consumers believe the two products offer the same features and benefits. Products with low emotional involvement are typically easily replaced. For example, do you really care what brand of milk you buy or do you primarily just care that the milk you buy is fresh and includes the fat percentage that you want?