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Most people are more likely to support a brand that they think is honest, according to experts. Additionally, more than 80% of consumers view businesses that are honest with their customers in a positive light.

Social media can be your conduit to cultivating honest, trusting relationships with prospects and customers—resulting in long-term relationships that lead to greater profitability and referrals.

Below you have 3 ways to build a more authentic brand on social media and create a stronger brand for your small business;

3 WAYS TO BUILD AN AUTHENTIC BRAND ON SOCIAL MEDIA Crafting a strong personal brand on social media can take time, but it can also yield significant benefits. Based on my own experience, here are a few tips on how to …

TOP 5 RISING SOCIAL MEDIA PLATFORMS YOU SHOULD CONSIDER

Facebook, Instagram, Twitter. If you are a smart marketer, you have been using the these top social media giants to share your content, promote your products and services and grow your business. But rival platforms are being created all the time, and while many of them don’t reach the same heights of success, a handful could give mega-popular platforms a run for their money. Moreover, if you are an early adopter of up-and-coming alternatives, your company could reap the biggest benefits.
If you want to be ahead of the curve, consider and keep your eye on the following five social media platforms;

1. TikTok
Previously known as MusicaL.Ly, TikTok has become a huge hit with younger audiences. In fact, according to experts, TikTok was the fourth-most downloaded app for all of 2018. TikTok is all about short-form videos that play on a loop, similar to the now-defunct Vine. Users can easily create and share video content, but what sets TikTok apart from other video-creation platforms is the simplicity of adding musical overlays, fun effects, AR filters and more.

Why You Should Consider Using It: TikTok has gotten a bit of a bad rep as being a silly lip-syncing platform for kids, but if your target audience is between the ages of 16-24, it's a great place to promote your business and especially effective for fashion and e-commerce who want to work with influencers.

2. Lasso
Lasso, which was quietly released in late 2018, is basically Facebook's version of TikTok; users can create and share short videos with fun filters and effects. They can also log in with their Facebook or Instagram accounts and cross-post their videos to their Facebook Stories. A feature that allows for adding Lasso videos to Instagram Stories is said to come in the future.

Why You Should Consider Using It: While Lasso isn’t as popular as TikTok now, it could rival its top competitor soon, so if your target audience is using TikTok, Lasso is a platform you’ll want to keep an eye on.

3. Vero
Vero is an Instagram alternative that boasts about having no ads, no data mining and no algorithms. Users on Vero can share content such as photos, music, TV shows, movies, books, links and more. Plus, users can decide who can see each post by choosing between four categories: close friends, friends, acquaintances or followers.

Although there’s no ads on Vero, brands can still work with influencers on the platform and pay to add a “Buy Now” button to their posts.

Why You Should Consider Using It: Without ads and algorithms, Vero is touted as the more “authentic” social media platform. It’s perfect for companies that want to build a stronger, more meaningful relationship with their audience. Plus, because users can share such a wide range of content, it’s great for learning more about your target audience.

4. Steemit
Steemit is a blockchain-based blogging and social media site that rewards users with the cryptocurrency STEEM for creating and curating content. So, when a user creates content that gets upvoted, they are paid, and when users upvote the content of others, they get paid too. Then, users can take their digital STEEM tokens and exchange them for real money.

You may think this Reddit alternative is all about cryptocurrency and technology topics, but it’s not. Users can create content on a wide range of subjects, such as travel, photography, music and sports.

Why You Should Consider Using It: While Steemit has a relatively small user-base so far, smart marketers can use the platform as an additional channel to share their content and grow their audience, all while getting paid for it at the same time.

5. Caffeine
Caffeine is a social broadcasting platform similar to Twitch that was created by a team of ex-Apple designers and mainly focuses on gaming, entertainment and the creative arts. You can create live broadcasts for friends and followers, and viewers are able to interact with you in real-time with comments and emoji reactions.

Why You Should Consider Using It: According to reports, 80 percent of consumers would rather watch live video from a brand than read a blog, so live broadcasting on a platform like Caffeine could really generate a lot of attention and interaction. And it’s not just for gamers. Your business could host live Q&As, a behind-the-scenes tour of your company, product demonstrations and more.

The in thing is for you to take a closer look at these up-and-coming social media platforms to find out which is the best option for your business. Jumping on them early can provide big benefits for your business, and you will be one step ahead of the competition. As they say, fortune favours the bold.

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