Sozo Studio Org

Branding these days has been misconstrued as just design. That is why you see brands online that are visually appealing but emotionally deficient.

There is nothing underneath the logo and color palette that makes you feel anything. Nothing that tells you who this business is really for or what it actually believes.

Design is the expression. Strategy is what gets expressed. When you skip the strategy, you are asking design to communicate something that was never defined.

Get clarity first.