Tajex Designs
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21/12/2025
Wains Mills is about crafting timeless wooden furniture with care, quality, and purpose.
The brand focuses on refined craftsmanship, durable materials, and designs made to last.
I wanted to try a different way of telling a brand story with this project.
Instead of stopping at just the logo and mockups, I added simple illustrations to show the craft and effort behind the brand.
The goal was to show the process, the people, and the care that goes into making each piece, not only the final product.
This was my first time creating illustrations for a brand, and it was not easy. It took time to get it right, and I had to make many changes before it felt good. My workspace was also very jam packed, files everywhere, ideas flying around, but that is part of the creative process.
I like this method because it makes the brand feel more human and real. It helps people connect with the story, not just the visuals.
Every project is a chance to learn, try something new, and grow.
Let me know what you think about this.
When you see the Apple brand, what do you feel? Premium. Not because it’s written anywhere, but because the brand has trained your mind to feel quality, simplicity, and trust at first glance.
That same feeling is what Chyqstyle evokes.
The moment your eyes land on the logo, there is a sense of elegance and intention. The softness of the curves, the balance in the typography, and the overall calm presence all work together to communicate value before a single word is spoken.
This is the true power of branding.
A logo is not just a visual mark placed on products or social media. It is a silent message sent to your audience. Before they ask for the price. Before they touch the product. Before they decide if the brand is worth their time. The logo has already shaped their perception.
With Chyqstyle, femininity meets refinement. The design feels thoughtful, confident, and composed. It does not scream for attention, yet it commands respect. That is how premium brands behave.
Branding is not about making things look good. It is about making people feel something instantly and consistently.
And when the feeling is right, the brand does not need to explain itself. It is understood.
That is the space Chyqstyle is stepping into. A brand that speaks luxury, confidence, and style, quietly and clearly.
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Lagos
