Plafera Challenge

TOMORROW'S TEASER

Tomorrow: Every Refill Counts.

Could refilling a reusable bottle instead of buying a new one become your easiest environmental habit?

Join us tomorrow as we explore one small choice that can reduce plastic waste before it starts.

PLAFERA IMPACT MOMENT

Imagine if 20,000 shoppers each avoided taking just one unnecessary single-use plastic bag this week.

That's 20,000 fewer bags needing to be collected, managed, or prevented from entering our streets and drainage systems.

Real change starts with one simple question:

"Do I already have a bag?"

TODAY'S ACTION CHALLENGE

Before your next shopping trip:

🛍️ Carry a reusable bag, backpack, basket or another durable bag you already own.

📸 Share a photo before you leave home or while shopping.

Tell us:

"This is the bag I'm choosing to reuse today."

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