Emernplus Marketing Agency

How do you get started in influencer marketing?

Before diving in headfirst, it's essential to think about the results you want to achieve. For simplicity's sake, we can identify four main objectives of influencer marketing:

Increase awareness:
Campaigns of this type aim to increase your brand's visibility, promoting rapid growth of your community on social media platforms.

Strengthening positioning:
Influencer marketing can be an effective strategy for positioning your brand in a new market. It also offers the opportunity to become a key reference in your field, associating your company with a specific product category or values in the minds of consumers.

Traffic generation and conversion:
By using influencer marketing, you can boost traffic to your online store, potentially leading to increased sales, in the short or long term.

Strengthening customer loyalty:
Social media is a powerful tool for keeping your customers engaged and loyal. That's why giants like Coca-Cola remain active on these platforms, regularly engaging their communities through content campaigns, contests and more.

Depending on your brand's level of maturity and your strategic objectives, one type of campaign will be more appropriate than another. The influencers you choose to collaborate with and the content you produce together will also depend on these factors. So it's essential to solidify your strategy before venturing into the world of influencer marketing.

In the world of retail and e-commerce, success is based on three key elements:

"location, location and location!"

If you're opening a physical store, you're probably looking for a busy, high-traffic location. Online, it's your website's ranking that attracts attention. However, with increasing competition, it's hard to land on the first page of results for the most popular keywords. Improving your SEO takes time and energy, many brands don't realize all the opportunities to boost their SEO.

Improve your site's influencer marketing with netlinking

The main reason why influencer marketing improves an online store's SEO is its impact on "netlinking". In other words, the quantity and quality of links pointing to your site (backlinks) play a crucial role in its search engine ranking. Having numerous backlinks isn't enough: they must come from trusted, authoritative sites (seniority, high traffic, good netlinking). By collaborating with influencers, your brand obtains natural backlinks to your online store, thus improving your rankings. This happens when influencers include links to your store in their content. For influencer marketing to boost your SEO, consider sharing links to your most relevant content (products, blog posts) with influencers, rather than to the home page. If their articles have better SEO, this will directly influence yours.

Influencer marketing and SEO: the importance of content creation
The key to boosting SEO is the creation of optimized content.That's where influencer marketing comes in, allowing you to collaborate with professional creators. By encouraging influencers to produce and share quality content about your brand and products, you naturally strengthen your online presence and visibility. Better still, you can effectively target your audience by collaborating with creators or who share your ideal customer profile. Encourage influencers to use the right keywords to associate your company with topics of interest to your community. This strategy also works for your customers when you rely on the creation of user-generated content.

How does Adobe use its ambassadors to boost content creation?

Adobe leverages influencer marketing through its ambassador program. The content created by these marketing and social networking experts, the company shares inspiration and original ideas with its customers on how to use its software. Influencer marketing boosts SEO by strengthening engagement with the public. Finally, influencer marketing improves your site's SEO by reinforcing the perception and awareness of your brand with your target audience, and even with a new audience. Collaborating with influencers generates great exposure for your company, naturally reinforcing its authority in a specific field or with a specific group. Since content creators know how to captivate their community, they're in a better position to use the right language and highlight your brand and its offering.