Tahiglobal

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Job Title: Digital Marketer

Department: Marketing

Reports To: Marketing Manager / Head of Marketing

Location: [Lagos Nigeria ]

Employment Type: Full-time

Position Overview

The Digital Marketer is responsible for developing, implementing, and managing online marketing strategies that drive brand awareness, customer engagement, and lead generation. This role requires a strategic thinker with a strong understanding of current digital marketing channels, analytics, and trends to maximize ROI across campaigns.

Key Responsibilities

• Develop, execute, and optimize digital marketing campaigns across multiple channels including social media, email, search engines, and display advertising.

• Manage and grow the company’s online presence across platforms (e.g., Google, Meta, LinkedIn, X, Instagram, YouTube, TikTok).

• Conduct market research and analyze digital data to identify trends, insights, and opportunities for campaign improvement.

• Plan and manage SEO/SEM, Google Ads, and PPC campaigns to improve online visibility and conversion rates.

• Oversee content creation and distribution for websites, blogs, and social media platforms to ensure brand consistency and audience engagement.

• Utilize marketing automation tools (e.g., HubSpot, Mailchimp) to manage email marketing campaigns and lead nurturing workflows.

• Monitor and report on performance metrics (CTR, CPA, CPC, engagement rates, conversions) using analytics tools such as Google Analytics and Meta Business Suite.

• Collaborate with design, sales, and product teams to align digital strategies with business objectives.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.

• 1–2 years of proven experience in digital marketing or a similar role.

• Strong knowledge of SEO, SEM, and content marketing strategies.

• Proficiency with marketing analytics and reporting tools (e.g., Google Analytics, Data Studio, ).

• Experience with paid advertising platforms (Google Ads, Meta Ads Manager, LinkedIn Ads).

• Excellent written and verbal communication skills.

• Strong project management and organizational skills.

• Creative mindset with a data-driven approach to decision-making.

Preferred Skills (Optional)

• Experience with e-commerce marketing and conversion optimization.

• Knowledge of CRM systems (Salesforce, HubSpot).

• Graphic design or video editing skills (Canva, Adobe Creative Suite).

Key Performance Indicators (KPIs)

• Growth in website traffic and social media engagement.

• Lead generation and customer acquisition metrics.

• SEO ranking performance.

• Email open and click-through rates.

Compensation & Benefits

• Competitive salary based on experience.

• Health and wellness benefits.

• Professional opportunities.

• Flexible work arrangements.

Application : send your details to [email protected]

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