BranX

It's coming. It's all about and that benefits small business owners in a totally different way.

Brand Lessons from : Part 2
This is going to be short. Short but important. But ICYMI, here's part 1. Read, gain valuable hints & take begin your gradual climb towards brand success:
https://twitter.com/BrandXploits/status/1531210045190438915?s=20&t=Vdwu9Coyy4XKryBVbOagYQ

The power of . Fenty used this simple tactic repeatedly to create a strong emotional atmosphere & connection based on shared experience of females between the popular female owner & customers. It's a slam dunk destined to win

How exactly was this done by & ? Hint: go to the website, you'll find Fenty used these 3 strategies:
1. Rihanna personified the brand. Fenty, of course, is her family name. Her face, voice, fashion routine & likes is everywhere

2. You're told the Fenty . How the owner used many beauty products yet still felt unsatisfied: then she created something new for all women. That dissatisfaction story is familiar to ladies, so why won't you want to try Rihanna's Fenty as a lady?

3. Finally, you are told that Fenty is not just about beauty & profits for the already super rich Rihanna, it serves a bigger purpose: enter charity, enter the CLF.

You are told how Rihanna created the CLF after her grandparents & use it to provide education, emergency & health aid around the world. That's corporate social responsibility. Fenty is telling you we are responsible & care about other humans. It's captivating

1. Owner brand personification
2. Brand story & storytelling
3. Charity & giving
These are the 3 pillars Fenty anchored its storytelling on.
Apply these to your or you risk killing a brand that could have been successful