Activationplus

From billboards to mindboards.

Ralph Lauren

Fashion giants, Ralph Lauren, brought their flagship stores in London and New York City to life with an amazing 4D light show back in 2010.

Spectators saw giant polo players charge through the front of the store and models make their way up and down a virtual catwalk. 

By using innovative advertising techniques like projection mapping,

Ralph Lauren stood out from their competitors and created a real buzz in the fashion industry.

These are just a couple of great brand activation examples which have been successful.

But there are so many more.

And it can be you.

Why not check us out for some brand activation inspiration?

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Top 2 Unique Selling Proposition To Spur Your Brand Thinking.

1. Avis

🗨 'We're number two. We try harder.'

This USP does a remarkable job of turning what seems like a negative quality into a benefit.

For many years, Avis was in the unfortunate position of being the second-largest car rental company and was having trouble just staying solvent.

So Avis decided a new ad campaign will help. The 'We Try Harder' campaign was so successful, Avis' market share went from 11% to 35% in just four years.

2. FedEx Corporation

🗨 'When it absolutely, positively has to be there overnight.'

The old FedEx USP gave its customers the guarantee that it will deliver their packages safely and on time.

The slogan actually delivers not one but two benefits: the security of knowing that the package will be delivered as promised, and the ability to save time by getting it there overnight.

Which other brand's USP made an impression on you?

How strong is your brand's USP?

👉 Customer Profiling
👉 Trade Promotions
👉 Brand Activation
👉 Rural Marketing
👉 Events
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