Godwin Udoh

Awareness is EVERYTHING.

This is a concept I couldn't grasp in my early Copywriting days.

Ask yourself, is your audience aware of the problem?

If yes, what percentage are likely to be aware?

What's their awareness level?

Problem alone?

Problem and solution?

Are they aware?

There are 2 people.

One person booms with creative ideas but has no money.

The other has loads of money but bone-dry on ideas.

Who would you rather be?

And why?

Evening Reminder:

- Know the exact problems your products solve.

- Go to people with these problems.

- GENUINELY show concern for helping to solve their problems.

- Give them some of the solution for free.

- Ask for, listen to and improve from their feedback.

- Repeat.