Tech Verge

-SEO is not better than paid ads.
-Paid ads aren’t better than social media marketing.
-Social media marketing isn’t better than email marketing.
-And email marketing isn’t better than SEO.

See where I am going with this?

People believe that one channel is better than the other.But one thing remains true… all marketing channels eventually get crowded and competitive. And they don't work as well over time. Just think of it this way… do you click on banner ads?

The average click-through rate is around .1%. However, the very first online banner ad was shown for AT&T on the website HotWired in 1994, and it had a 44% click-through rate. The point is that all channels get competitive and don’t work as well as they once used to.

Does it mean you shouldn’t focus on SEO, paid ads, email, or social media… and instead focus on the new hot channel? No, instead take an approach of leveraging all channels and use them as long as you can make each channel profitable.

SEO is not better than paid ads. Paid ads aren’t better than social media marketing. Social media marketing isn’t better than email marketing. And email marketing isn’t better than SEO. See where I am going with this? People believe that one channel is better than the other.But one thing remains true… all marketing channels eventually get crowded and competitive. And they don't work as well over time. Just think of it this way… do you click on banner ads? The average click-through rate is around .1%. However, the very first online banner ad was shown for AT&T on the website HotWired in 1994, and it had a 44% click-through rate. The point is that all channels get competitive and don’t work as well as they once used to. Does it mean you shouldn’t focus on SEO, paid ads, email, or social media… and instead focus on the new hot channel? No, instead take an approach of leveraging all channels and use them as long as you can make each channel profitable.

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