Sloane Graphics

A little Biscoff rebrand can go a long way for one of my favorite cookies !
BrandMe UK refresh for the iconic Biscoff brand is all about maintaining what works and readjusting and embracing iconic band assets.
A more refined typography that brings the cookie shape in the "i" with a subliminal smile in the name. Redesign of the packaging keeps a lot of the brand assets but with more optimism on the new type treatment. The rest is cookie history !
"The brand now has a modern foundation from which it can continue to build and capitalise upon its popularity, expanding into new categories" yum !
Via https://lnkd.in/guzKcEtM
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