Collins-onyeama

Wrapped up this brand identity earlier this year
UGAS is an agricultural organization built on the belief that sustainable growth comes from strong partnerships, shared knowledge, and empowering local producers.
Through this brand identity project, the goal was to create a visual system that reflects trust, progress, and UGAS's role in connecting farmers with development partners.
I was genuinely excited to work on this project because of the meaningful impact behind the organization. I spent time researching its mission and values to ensure every design decision was intentional.
The logo is centered on a stylized water drop, symbolizing irrigation and sustainable agriculture, with a growing tree formed through negative space to represent renewal and growth. The expanding branches communicate UGAS's role as a bridge between farmers, resources, markets, and development partners.
Every element of the identity from the logo and typography to the color palette was carefully crafted to communicate collaboration, sustainability, and long-term impact. 🌱

Happy Father’s Day, DADDY. Thank you for everything you do and everything you are. ❤️👑