21F08

📝📍 Update 6 (20-26 May 2024)

Content: The discussion about the current progress of SULAM Project and third visit to the rockmelon business owner.

*Activity 1 - Updating the progress of the logbook, report and website to the lecturer*

The group members presented to the lecturer with an update on the current progress of the SULAM project related to the logbook, report, and our website. Lecturer commented on our logbook to finalize it and also for the report to do a subheadings for each main point.

Activity 2 - Sketch and create a website for the business

The group leader divided tasks for current progress, and all group members agreed and discussed each point in the sketching of website. We sketch a website for the rock melon business during the class. We come out with the features that we will put in the website including the product description, background of the business, payment method, and so on. After sketch the website, we create the Website using the Wix, as it free login to use it. Throughout a week, we discuss and do the website based on the comments that lecturer gives to us to improve the features of website. Among the features that we emphasize on the website are the tengatang melon, Mr. Haziq's biodata, the price, the products offered as well as the advantages and benefits of rock melon. This is because the features in the website are a great element to attract the attention of customers to learn more about melons and Mr. Haziq can provide any updates about rock melons in the website. Kuganesh and Nimalan were chosen to create a website to promote Mr. Haziq's melon rock because they have more extensive knowledge in website design while other members were given the task of drawing sketches for the website.

Activity 3 - Visiting the rockmelon farm to the third time

We visited the rock melon farm for the third time to finalize the information. We also meet the business owner to create a social media account for his business. After discussion with him, we have decided to create a TikTok account as a platform for him to promote his business. This would be our last visit to his farm as we already reached the date for the submission of report and logbook.

Challenge:
Opened a website for Mr. Haziq to promote his product in a short time.

🍈🍈🍈

📝📍 Update 3 (29 April - 5 May 2024)

Location: Kodiang, Kedah.
Content: The activity happened throughout a week.

Activity 1 - Divide a task

A leader divide a task for our project starting from the updating logbook and report. We divide a task for update logbook, editing a videos and pictures, searching for the digital marketing audit based on the rockmelon business. Other group members will start the report for the introduction based on the first meet with Mr. Haziq. Leader prepare the google document for every group members access and write the report in that document.

Activity 2 - Rearrange the questions to be asked during the second meet with rockmelon business owner

After discuss with lecturer, we do some adjustments to the question that we list in the first meet of visiting. We also add on the questions in order to gain more information for the report writing. All the questions are also the suggestion from lecturer to cover for the topic in the SULAM project.

Activity 3 - Second meet with rockmelon business owner

The second visit to Encik Haziq's melon garden included an observation at the melon plant's progress and an interview for more information. This time, the interview is more informative and concise because the group members have prepared a list of questions to ask Mr. Haziq. This collection of questions is also based on the lecturer's suggestions and feedback from the previous class. Group members have provided questions about parts of marketing that they have or wish to employ. Among the questions we asked were the current sales %, estimated quantity of fruits sold, competition in the fruit market, sales targets, use of social media (FB), recommended activation of dedicated social media accounts for the melon business, and planning in terms of brand awareness. Group members recorded all of the interview information, as well as the interview itself, as extra documentation. All of the information has been collated and saved to pdf format so that group members may easily assess it for the report writing process.

During the interview, Mr. Haziq shared his thoughts on the possible usage of social media in his business. However, he struggled to implement it since he lacked content ideas, didn't know where to begin, and didn't know which platform was best for him. As a result, a few of us suggested that he create a TikTok social media account to use as a platform to download any content connected to his business. We also highlighted why we chose TikTok as his main social media platform. In addition, we provide some content suggestions that will not only enhance sales but also increase customer engagement with new market segments. Mr. Haziq has given group members permission to create a social media account and start learning about digital marketing.

After end the interview, we requested permission to visit his garden. This time, we got to see how the melons were growing. During his time in the garden, Mr. Haziq explained the technique he uses for melon plants, which includes hydroponics and water channels. At the same time, while gazing at the melon garden area, the group members recommended that Mr. Haziq record the development process of the melon fruit and post it on social media. We also suggested that he attempt to make a live video on Facebook or Tiktok while fertilizing or cleaning the garden. As a result, garden activities are one of the ways for entrepreneurs to attract customers who are familiar with and recognise the things they produce and sell. In addition to purchasing their products, some customers are interested in learning from and adding to the knowledge of young entrepreneurs. At the end of this meeting, we'd like to thank Mr. Haziq for taking the time to be interviewed by us. This meeting taught the group members a variety of things, including the unrealized potential of young entrepreneurs, the value of digital marketing skills in business, how to care for melon plants, and hydroponic farming techniques.

🍈🍈🍈