Young Consumers

Many might not realise that the full journal title for Young Consumers is "Young Consumers: Insight and Ideas for Responsible Marketers". In addition to advancing theory and knowledge pertaining to young consumer behaviour, the journal also focuses on practical implications and real impact. To learn more about the journal, please visit https://www.emeraldgrouppublishing.com/journal/yc

Great talking to Prof Rita Kottasz, Editor-in-Chief of the Journal of Philanthropy and Marketing (previously known as International Journal of Nonprofit and Voluntary Sector Marketing) for joining YC as a board member and more potential collaborations. Welcome aboard Rita.

Young Consumers Special Issue: Last Call in November 2022

Infodemics, Young Consumers and Responsible Stakeholdership

The following topics are welcome:

1. The impact of infodemics on the behaviour, physical, and psychological well-being of young consumers as well as the implications of internal and/or external factors.

2. The manner by which social marketing interventions help young consumers overcome anxiety, fear, and extreme behaviour when they are exposed to infodemics.

3. The impact of infodemics on familial, organizational, and societal well-being and the needed actions in response.

4. The (potential) threat of misinformation, disinformation, and rumours spread by young consumers through social media to public health and the ways to overcome.

5. The effect of the intentional, unintentional or deliberate spread of infodemics on (dis)trust and various behavioural responses towards health institutions, organisations, and governments.

6. Strategies or measures organisations and regulators use to design interventions that can detect, monitor, and prevent the spreading of misleading information.

7. Responsible consumerism among young consumers in the face of infodemics, such as verification process and sharing behaviours, during the pandemic crisis and the economic recovery.

8. The responsibility of stakeholders (e.g., who they are and what they should do) in the development and implementation of effective management of infodemics with regard to young consumers during and after the pandemic.

9. The roles and relevance of social marketing plans and techniques in enabling young consumers to comply with health directives in the face of infodemics.

10. The challenges and prospects of information processing, sharing and verification system on the digital platforms in improving young consumers’ decision-making, health and well-being in the long run through the lens of Sustainable Development Goals.

Submission Procedure:
Submissions to this journal are through the ScholarOne submission system here:
https://mc.manuscriptcentral.com/yc

Please visit the author guidelines for the journal at:
https://www.emeraldgrouppublishing.com/journal/yc