IP Gennesis - Intellectual Property

Many people think copyright and trademark are just two names for the same thing.

They're not.

🪄Let’s take a Harry Potter novel as an example.

Copyright protects the content. But the title of the book, “Harry Potter”, it becomes a famous brand and also function as a trademark.

The same idea applies to logos and mascots.

Copyright- protects the creative artwork itself. If someone copies your logo or creates a substantially similar version without permission, copyright law may allow you to take legal action.

Trademark- protects the brand identity that customers recognise in the marketplace. A registered trademark helps prevent others from using identical or confusingly similar branding in relation to the same or related goods and services.

A simple way to remember it is this:

👉Copyright protects creativity;
👉Trademark protects reputation.

One protects the artist's work. The other protects the business built around that work.

For many growing businesses, the strongest protection isn't choosing one over the other, it's understanding how both work together.

We're back for our 2nd IP Live!

Thank you so much to everyone who joined our first live session! It was fun chatting with you!

⏳This Friday at 12:30 PM, we're doing it again with another short and casual 15–20 minute lunch-time sharing.

This time, Wei Jun Ong will be talking about one of the questions we get asked the most:

🌟"How should I register my trademark?"

Should you file:

(1) Your brand name first?
(2) Your logo first?
(3) Your logo and brand name together as one trademark?
(4) Or separately as two trademarks?

There's no one-size-fits-all answer, and we'll walk you through the pros and cons of each approach.

As always, feel free to drop your IP questions during the live, we'll answer them live and have a casual chat together.

No legal jargon, just practical tips that every business owner and entrepreneur should know.

📍This time we'll be streaming LIVE on Facebook, Instagram, LinkedIn, and YouTube, so you can join us on whichever platform you prefer.

Bring your lunch, tune in, and let's spend 20 minutes talking about IP together!

👉 Follow our social media pages now so you don't miss the live notification.

See you this Friday at 12:30 PM!