Efoo Creative Design Studio

I’ve always enjoyed exploring typography.

When I’m choosing a typeface for a branding project, it’s easy for me to spend longer than expected looking through different fonts, variations, and foundries.

It’s something I never really get tired of.

Typography has a quiet but powerful role in branding.

Many fonts may look similar at first glance, but the proportions, spacing, and small design details can completely change the mood they convey.

That’s why finding the right one always feels worth the time.

Sharing a few fonts here that carry a composed, classy feel.

Curious if you also have a favourite classy font? Share with me☺️

Save this🌼 if you’re choosing fonts right now.

After sharing the design thinking and decisions behind branding, I just want to say, I really had a lot of fun working on this project😍

It’s the kind of place I genuinely wish existed earlier, and something I’d happily invite my friends to stay at.

What stayed with me most was Jing Er’s WHY behind starting Sweet Spot.

You can really feel the heart and intention she put into it.

This wasn’t created just to look good or follow trends. It was built especially for women who are curious about golf, but feel like traditional golf spaces are too intimidating.

And honestly, that was exactly how I felt the first time I tried playing golf too.

So working on this brand felt personal in a way.

Grateful to be part of projects like this 🥹

↳ This carousel shows part of the brand design process, from strategy to visual identity decisions, using Sweet Spot as an example.

A small visual experiment.

I played around with an idea inspired by my mum’s garden, a little corner I always love to wander when I’m back at my childhood home.

No brief, no outcome in mind.
Just soaking it in, enjoying the fun, and letting the idea take shape🥹

At some point it felt a bit like flower arranging, playing with form, balance, and texture — just that this time, I used AI as a tool to explore the visual quickly and freely, a bit like how I sketch or test ideas during early thinking.

A small reminder that good ideas often come from paying attention, not pressure. Which feels quite fitting for this season.

Wishing you a gentle, meaningful Christmas
– from Efoo Creative🎄✨