Sales Funnel Designer

⚠️Stop scrolling! 🚀 Short-form videos and Reels are dominating Facebook... and here's why they're your secret weapon for ad success.

Facebook's algorithm loves these bite-sized gems because they capture attention instantly.. Think quick cuts, engaging visuals, and trending audio.💿

🧐Why the algorithm boost? 📈

Short videos keep users on the platform longer, which is Facebook's ultimate goal. More time spent means more ad views (and revenue!). This translates to wider reach for your ads.📢

Want to hack the algorithm? Here's the cheat code 👇

✅Hook 'em fast: Grab attention in the first few seconds.
✅Visual storytelling: Show, don't just tell.
✅Trending sounds/music: Tap into what's already popular.
✅Clear call to action: Tell viewers what you want them to do.
✅Embrace short-form video. It's not just a trend, it's the future of Facebook ads.

✨ 𝙏𝙝𝙚 𝙘𝙤𝙨𝙩 𝙤𝙛 𝙄𝙣𝙨𝙩𝙖𝙜𝙧𝙖𝙢 𝙖𝙙𝙫𝙚𝙧𝙩𝙞𝙨𝙞𝙣𝙜 𝙫𝙖𝙧𝙞𝙚𝙨 𝙙𝙚𝙥𝙚𝙣𝙙𝙞𝙣𝙜 𝙤𝙣 𝙩𝙝𝙚 𝙛𝙤𝙡𝙡𝙤𝙬𝙞𝙣𝙜 𝙛𝙖𝙘𝙩𝙤𝙧𝙨 😎👇
✅ 𝑨𝒅 𝒕𝒚𝒑𝒆: There are many ad types available on Instagram - including photo ads, video ads, carousel ads and Stories ads. The cost of each ad type can vary.
For example, video ads are generally more expensive than photo ads.

✅ 𝑰𝒏𝒅𝒖𝒔𝒕𝒓𝒚: The cost of Instagram advertising can also depend on your industry.
For example, businesses in competitive industries, such as apparel and beauty, may pay more for ads.

✅ 𝑻𝒂𝒓𝒈𝒆𝒕 𝒂𝒖𝒅𝒊𝒆𝒏𝒄𝒆: The cost of your ads can also be affected by your target audience.
For example, if you target a very specific audience, you may pay more for your ads.

✅ 𝑨𝒅 𝒒𝒖𝒂𝒍𝒊𝒕𝒚: The quality of your ads can also affect their cost. For example, if your ads are well-written and relevant to your target audience, you may pay less for them.

On average, Instagram ads cost between $0.20 and $2.00 per click and $2.50 and $3.50 per thousand impressions.

👉However, it's important to note that these are just averages. The actual cost of your ads will vary depending on the factors listed above.

𝑯𝒆𝒓𝒆 𝒂𝒓𝒆 𝒔𝒐𝒎𝒆 𝒕𝒊𝒑𝒔 𝒇𝒐𝒓 𝒓𝒆𝒅𝒖𝒄𝒊𝒏𝒈 𝒕𝒉𝒆 𝒄𝒐𝒔𝒕 𝒐𝒇 𝒚𝒐𝒖𝒓 𝑰𝒏𝒔𝒕𝒂𝒈𝒓𝒂𝒎 𝒂𝒅𝒔:

1️⃣ Create high-quality ads: Make sure your ads are relevant to your target audience, and visually appealing.

2️⃣ Target your ads carefully: The more specific you can be with your targeting, the better.

3️⃣ Use ad extensions: Ad extensions can help you to provide more information about your business and make your ads more relevant to your target audience.

If you're new to Instagram advertising, it's a good idea to start with a small budget and experiment with different ad types and targeting options.

Once you have a better understanding of how Instagram advertising works, you can start to increase your budget and create more targeted campaigns. 😊

✨Here are some Facebook ads creative best practices in 2023 👇

▶️𝐊𝐞𝐞𝐩 𝐢𝐭 𝐬𝐢𝐦𝐩𝐥𝐞
People are bombarded with ads all day long, so yours needs to stand out. Keep your ad copy short and to the point, and use clear and concise language.

▶️𝐔𝐬𝐞 𝐡𝐢𝐠𝐡-𝐪𝐮𝐚𝐥𝐢𝐭𝐲 𝐢𝐦𝐚𝐠𝐞𝐬 𝐨𝐫 𝐯𝐢𝐝𝐞𝐨𝐬
People are more likely to pay attention to your ad if it has a high-quality image or video. Make sure your images are clear and well-lit, and your videos are high-resolution and engaging.

▶️𝐔𝐬𝐞 𝐚 𝐬𝐭𝐫𝐨𝐧𝐠 𝐜𝐚𝐥𝐥 𝐭𝐨 𝐚𝐜𝐭𝐢𝐨𝐧
Tell people what you want them to do, whether it's clicking on your ad, visiting your website, or making a purchase. Your call to action should be clear and concise, it should be easy for people to understand.

▶️𝐔𝐬𝐞 𝐫𝐞𝐥𝐞𝐯𝐚𝐧𝐭 𝐤𝐞𝐲𝐰𝐨𝐫𝐝𝐬
When creating your ad copy, use relevant keywords that people are likely to search for when they're looking for products or services like yours. This will help your ad show up in more relevant search results.

▶️𝐓𝐞𝐬𝐭 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭 𝐚𝐝 𝐯𝐚𝐫𝐢𝐚𝐭𝐢𝐨𝐧𝐬
Don't just create one ad and hope for the best. Test different ad variations to see what performs best with your target audience. You can test different images, videos, headlines, and call to actions to see what gets the best results.

▶️𝑼𝒔𝒆 𝒉𝒖𝒎𝒐𝒓 𝒐𝒓 𝒆𝒎𝒐𝒕𝒊𝒐𝒏. Use humor or emotion to connect with your target audience and make your ad more memorable.

▶️𝑻𝒆𝒍𝒍 𝒂 𝒔𝒕𝒐𝒓𝒚. People love stories, so use your ad to tell a story about your product or service. This will help people connect with your brand.

▶️𝐓𝐫𝐚𝐜𝐤 𝐲𝐨𝐮𝐫 𝐫𝐞𝐬𝐮𝐥𝐭𝐬.
It's important to track the results of your Facebook ad campaigns so you can see what's working and what's not. You can use Facebook's Insights tool to track your results.

By following these tips, you can create effective Facebook ads creative that will help you reach your target audience and achieve your marketing goals.💪

💥“𝙁𝙖𝙘𝙚𝙗𝙤𝙤𝙠 𝙖𝙙𝙨 𝙖𝙧𝙚 𝙣𝙤𝙩 𝙙𝙚𝙡𝙞𝙫𝙚𝙧𝙞𝙣𝙜” means active ads are not being served to the target audience you specified. 👥🗣

🚫 Common reasons why your ad is not delivering 👇

💲 𝙔𝙤𝙪𝙧 𝙖𝙙𝙨 𝙖𝙧𝙚 𝙣𝙤𝙩 𝙘𝙤𝙣𝙫𝙚𝙧𝙩𝙞𝙣𝙜 💲

👉 When you pick an optimization goal, you’re telling Facebook the exact 𝙖͟𝙘͟𝙩͟𝙞͟𝙤͟𝙣͟ you want your target audience to take. 👊This helps Facebook target your audience better.😃

If you choose to optimize your ad for product sign-ups. 📝What you’re telling Facebook is that you want to target people who are likely to sign up for your products based on how they’ve engaged with similar ads.📣

➿𝙁𝙖𝙘𝙚𝙗𝙤𝙤𝙠 𝙖𝙣𝙖𝙡𝙮𝙯𝙚𝙨 𝙪𝙨𝙚𝙧 𝙫𝙖𝙡𝙪𝙚 𝙨𝙞𝙜𝙣𝙖𝙡𝙨 𝙩𝙤 𝙙𝙚𝙩𝙚𝙧𝙢𝙞𝙣𝙚 𝙩𝙝𝙚 𝙗𝙚𝙨𝙩 𝙖𝙪𝙙𝙞𝙚𝙣𝙘𝙚 𝙛𝙤𝙧 𝙮𝙤𝙪𝙧 𝙤𝙥𝙩𝙞𝙢𝙞𝙯𝙖𝙩𝙞𝙤𝙣 𝙜𝙤𝙖𝙡🎯

𝙁𝙤𝙧 𝙮𝙤𝙪𝙧 𝙖𝙙 𝙩𝙤 𝙥𝙚𝙧𝙛𝙤𝙧𝙢 𝙬𝙚𝙡𝙡, 𝙮𝙤𝙪 𝙣𝙚𝙚𝙙 𝙩𝙤 𝙘𝙝𝙤𝙤𝙨𝙚 𝙩𝙝𝙚 𝙧𝙞𝙜𝙝𝙩 𝙤𝙥𝙩𝙞𝙢𝙞𝙯𝙖𝙩𝙞𝙤𝙣 𝙜𝙤𝙖𝙡. 🎯

⚙️ Optimizing your ads for 𝙘𝙤𝙣𝙫𝙚𝙧𝙨𝙞𝙤𝙣𝙨, in itself, is not a bad thing, but it can be negative because if your ads don’t convert, you won’t be able to gather enough data to convince Facebook that people want to see your ad. 📝

👉 If Facebook can’t decide if people would be interested in your ad, it may stop delivering the ad totally.💯

🔧 𝙏𝙝𝙚 𝙛𝙞𝙭 🔽

⚡️You can fix this problem by updating your optimization goal.💯

🔄 Switch to a kind of conversion that is more likely to happen, like “𝘼𝙙𝙙𝙞𝙣𝙜 𝙩𝙤 𝙘𝙖𝙧𝙩” 🛒 rather than “𝙋𝙪𝙧𝙘𝙝𝙖𝙨𝙚”.💳

Or you can change the optimization goal from conversions to link clicks. 👌

👉 This way, Facebook will track conversions, but also figure out who’d like to see your ads based on who has clicked on them. Then it can optimize your ad’s delivery to reach your target audience.👥

⚡️When you start getting conversations consistently, you can change your optimization goal back to conversions.💲

Do this by navigating to 𝘼𝙙𝙨 𝙈𝙖𝙣𝙖𝙜𝙚𝙧, selecting the ad set you want to edit, and choosing Link Clicks as the new optimization goal.💪

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📢“𝙁𝙖𝙘𝙚𝙗𝙤𝙤𝙠 𝙖𝙙𝙨 𝙖𝙧𝙚 𝙣𝙤𝙩 𝙙𝙚𝙡𝙞𝙫𝙚𝙧𝙞𝙣𝙜” means active ads are not being served to the target audience you specified. 🎯

⚡Common reasons why your ad is not delivering🚫

▶ 𝙔𝙤𝙪 𝙝𝙖𝙫𝙚 𝙝𝙞𝙜𝙝 𝙖𝙪𝙘𝙩𝙞𝙤𝙣 𝙤𝙫𝙚𝙧𝙡𝙖𝙥

🔍This means your ads compete against other advertisers to reach a specific target audience.👥

If you have multiple ads targeting the same audience, you may start competing against yourself.😟

👉 Here, the ads that have the highest total value will win the auction.🎉 Ads that have lesser value will be paused. This reduces costs and maximizes the use of your budget.💲

🔧 𝙏𝙝𝙚 𝙛𝙞𝙭 🔽
You can fix this with Facebook’s 𝘼𝙪𝙙𝙞𝙚𝙣𝙘𝙚 𝙊𝙫𝙚𝙧𝙡𝙖𝙥 𝙩𝙤𝙤𝙡.🔧

👉Go to Ads Manager and navigate to the 𝘼𝙪𝙙𝙞𝙚𝙣𝙘𝙚𝙨 𝙩𝙖𝙗. Choose the audiences you think are overlapping and click 𝙎𝙝𝙤𝙬 𝘼𝙪𝙙𝙞𝙚𝙣𝙘𝙚 𝙊𝙫𝙚𝙧𝙡𝙖𝙥 under Actions. ⌨️

👉 Here, you’ll see a chart 📊 that shows the percentage of ads that are not being delivered due to the auction overlap.🫵

👇 If the percentage of undelivered ads is high, you can either 👇

✅ Cancel ad sets that target the same audience but are yielding poor results.
✅ Combine ad sets that have near-identical audiences.

▶ 𝙔𝙤𝙪𝙧 𝙖𝙙 𝙚𝙣𝙜𝙖𝙜𝙚𝙢𝙚𝙣𝙩 𝙞𝙨 𝙡𝙤𝙬

🔍Facebook will not deliver your ads that are not relevant to your target audience 👥 Its ad relevance diagnostics include 👇

➊ 𝙌𝙪𝙖𝙡𝙞𝙩𝙮 𝙧𝙖𝙣𝙠𝙞𝙣𝙜: How your ad’s quality compares to other ads competing for the same audience.

➋ 𝙀𝙣𝙜𝙖𝙜𝙚𝙢𝙚𝙣𝙩 𝙧𝙖𝙩𝙚 𝙧𝙖𝙣𝙠𝙞𝙣𝙜: How your ad’s expected engagement rate compares to other ads competing for the same audience.

➌ 𝘾𝙤𝙣𝙫𝙚𝙧𝙨𝙞𝙤𝙣 𝙧𝙖𝙩𝙚 𝙧𝙖𝙣𝙠𝙞𝙣𝙜: How your ad’s expected conversion rate compares to ads with the same conversion goal competing for the same audience.

🔧 𝙏𝙝𝙚 𝙛𝙞𝙭 🔽
✅ Create a new ad with better visuals and messaging.
✅ Try tweaking your post-click landing page and targeting a high-intent audience.

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