Sambal Lab
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04/05/2023
MAY THE 4TH ENLIGHTEN YOU
GUINNESS DRAUGHT IN A CAN TURNS EVERY HOUSE INTO A HOUSE OF GUINNESS
We conceptualised, designed, built, and delivered this unique 8-week-long immersive & experiential pop-up for Guinness to connect with the next Generation of Guinness fans.
We based this on our belief that the best way to get to know someone is to visit their house.
Every touchpoint in the experience is associated with an emotion of drinking Guinness Draught in a Can to introduce the product to a new generation of primarily Gen Z drinkers.
Thanks to Guinness for the opportunity to make magic with you!
Services:
Strategy | Concept | Design | Build | Creatives | Experiential Activation
Team:
Balreet Gill
Jodh Dheensay
Csyinn Yinn
Rohen G Paramenthiram
Aldrin Aloysius
Elisa Chiang
Natania David
Erina Nadzira
27/09/2022
GUINNESS DRAUGHT IN A CAN TURNS EVERY HOUSE INTO A HOUSE OF GUINNESS.
Conceptualised, designed, built, and delivered by Sambal Lab.
An 8-week-long immersive & experiential pop-up that connected with the next Gen of Guinness fans.
Client: Guinness MY
Services: Strategy | Concept | Design | Build | Creatives | Experiential Activation
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Kuala Lumpur
50480
