Jimmy Ling

✨ Happy Life, Happy Thoughts: Make the Choice! 💯

Positivity is a choice. Train your mind to focus on the good. 👍

Your thoughts shape your happiness. Own it! 😊

✨Reminder: We're not here forever. 🌟

Don't complicate things. 🖐️
Let go of the unnecessary and embrace the moments that fill your soul. 🧠

Your time is a gift, use it wisely. 🎁💖

➤ 𝗧𝗵𝗲 𝟱 𝗘𝘀𝘀𝗲𝗻𝘁𝗶𝗮𝗹 𝗘𝗹𝗲𝗺𝗲𝗻𝘁𝘀 𝗼𝗳 𝗮 𝗪𝗶𝗻𝗻𝗶𝗻𝗴 𝗟𝗮𝗻𝗱𝗶𝗻𝗴 𝗣𝗮𝗴𝗲
What landing page elements would you need to make your new creation a success?
Let’s take look at the anatomy of a landing page, and we’ll define the building blocks of a successful online marketing campaign .
The five essential landing page elements every page must have
𝟭. 𝗧𝗵𝗲 𝗨𝗻𝗶𝗾𝘂𝗲 𝗦𝗲𝗹𝗹𝗶𝗻𝗴 𝗣𝗿𝗼𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻 (𝗨𝗦𝗣)
The USP can collectively tell the story of your offering throughout the landing page:
The main headline: the Domino’s example above is a perfect illustration of a page headline.
The supporting headline: Sometimes you will need a secondary headline (typically smaller in size) that provides some clarification about the primary headline.
✅ The reinforcement statement.
✅ The closing argument.
𝟮. 𝗧𝗵𝗲 𝗛𝗲𝗿𝗼 𝗦𝗵𝗼𝘁
The idea here is to get your customers to empathize and place themselves in a scenario where they are using it. There are many ways in which to achieve this, including:
✅ Photo(s): Consider an example of a collapsible step ladder. A standard white-background photo of the item would work for the hero shot, but to add extra effect you could provide supplementary photos of someone unfolding it, using it to reach somewhere high, and placing it neatly into a small cupboard afterward.
✅ Video: While the camera never lies, video is an even more compelling way to showcase your product.
𝟯. 𝗧𝗵𝗲 𝗕𝗲𝗻𝗲𝗳𝗶𝘁𝘀
Write a brief one-paragraph summary and three to five bullet points for clarity. Come back to this section many times and edit the copy to remove any bloated or unnecessary verbiage.
The important point to remember here is that you need to communicate the benefit of your offering first. Then, start to add features – which are typically directed towards those who require more detail in order to make a decision.
The benefits describe the problem you are solving, and the features describe what it does.
𝟰. 𝗦𝗼𝗰𝗶𝗮𝗹 𝗽𝗿𝗼𝗼𝗳
Social proof is a powerful persuasive concept. Simply put, it’s the use of social signals to illustrate that other people have bought/consumed/read/participated in what you are offering.
The concept is that you are more likely to convert if you see that others before you have, and we're glad they did.
Other examples of social proof are:
Customer testimonials
Social signals — how well received is your offering on public networks?
A count of how many customers you have
Trust seals to establish the security of information
Awards from reputable organizations
Customer reviews — which are very powerful when prospects make a comparison
𝟱. 𝗧𝗵𝗲 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗴𝗼𝗮𝗹
Your conversion goal is a term that describes what the purpose of the page is to you. It’s purely a label intended to keep you focused on this page element when designing your page.
To a visitor, this is presented in the form of a Call-To-Action (CTA), which can either be a standalone button on a click-through page or as part of a lead gen form.
Your CTA is critical to conversions as it’s the target of your pages’ conversion goal — in other words, it’s what you want people to interact with on your landing page. How you design it, where you place it, and what it says are all important considerations.
Your thought? 😀

💥 𝙃𝙤𝙬 𝙏𝙤 𝙐𝙨𝙚 𝘾𝙤𝙖𝙘𝙝𝙞𝙣𝙜 𝙁𝙪𝙣𝙣𝙚𝙡 𝙏𝙤 𝘼𝙘𝙝𝙞𝙚𝙫𝙚 𝙔𝙤𝙪𝙧 𝙂𝙤𝙖𝙡
The Coaching Funnel is used to help your client move from point A to point B, step-by-step — working through a very specific goal that they would like to achieve.

This goal is of course tied to one of the key life areas identified within the Life Coaching Wheel. It’s often an area where they are not living up to their full potential.

To put this another way, the purpose of the Coaching Funnel is to use several questions to walk a client through a series of steps that helps them to transition from focusing on a problem, toward building a plan of action that’s a very specific goal that they would like to achieve.

The process involves four distinct stages as well as an additional preliminary stage that helps the life coach profile a client in order to gain the necessary information they need to move through the Life Coaching Funnel in an optimal way.👇

✔️ 𝑺𝒕𝒂𝒈𝒆 1: 𝑪𝒍𝒂𝒓𝒊𝒇𝒚 𝒕𝒉𝒆 𝑶𝒃𝒋𝒆𝒄𝒕𝒊𝒗𝒆

✔️ 𝑺𝒕𝒂𝒈𝒆 2: 𝑨𝒏 𝑬𝒙𝒑𝒍𝒐𝒓𝒂𝒕𝒊𝒐𝒏 𝒐𝒇 𝑪𝒊𝒓𝒄𝒖𝒎𝒔𝒕𝒂𝒏𝒄𝒆𝒔

✔️ 𝑺𝒕𝒂𝒈𝒆 3: 𝑬𝒗𝒂𝒍𝒖𝒂𝒕𝒆 𝑷𝒐𝒕𝒆𝒏𝒕𝒊𝒂𝒍 𝑶𝒑𝒕𝒊𝒐𝒏𝒔

✔️ 𝑺𝒕𝒂𝒈𝒆 4: 𝑴𝒂𝒌𝒆 𝒂 𝑫𝒆𝒄𝒊𝒔𝒊𝒐𝒏

✔️ 𝑺𝒕𝒂𝒈𝒆 5: 𝑨 𝑪𝒐𝒎𝒎𝒊𝒕𝒎𝒆𝒏𝒕 𝒕𝒐 𝑨𝒄𝒕𝒊𝒐𝒏
The Coaching Funnel is a great tool for any life coach who wants to help their client transition from focusing on a problem toward building a plan of action directed at a specific goal.

💥 We should take time to work on each stage and don’t be afraid to ask some tough questions that will challenge how your client thinks about their life, problems, goals, and circumstances. Only in this way will you get the best out of them.
Hope this helps ✌️

💥 𝗪𝗵𝘆 𝗔𝗿𝗲 𝗙𝘂𝗻𝗻𝗲𝗹𝘀 𝗜𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁?
Here are just a few of the benefits of having a sales funnel for your fitness business…

✔️ Predictable sales
✔️ Better for cash flow
✔️ Increases revenue
✔️ More efficient
✔️ Better return on marketing investment
✔️ Quickly identify what’s not working

By creating a fitness funnel, you can improve the effectiveness and efficiency of your sales and marketing efforts.
The Fitness Customer Journey 🏋🏻‍♀️

Before we dive into funnels, it’s important to understand the gym customer journey.

This is the process they follow when deciding whether or not to join a fitness club. Here’s a typical example based on the AIDA marketing framework…

✅ Awareness – people hear about a gym through newspaper and TV ads, promotional flyers, word-of-mouth, shopping mall pop-ups, partnerships, or pay-per-click (PPC) online adverts.

✅ Interest – they visit the gym’s website, read FAQs and testimonials, request more info by phone or email, visit for a tour, or using a day pass.

✅ Desire – they want to join, perhaps after being impressed by the facilities or results that other members have achieved.

✅ Action – they decide to purchase a gym membership or other fitness product or service.
Creating a fitness sales funnel provides a structured system for moving people through the stages of the customer journey. It can take them from being completely unaware of your business to a loyal, paying customer.
Hope this helps ✌️

💥 𝙃𝙤𝙬 𝙩𝙤 𝙗𝙪𝙞𝙡𝙙 𝙖 𝙡𝙖𝙣𝙙𝙞𝙣𝙜 𝙥𝙖𝙜𝙚 𝙖𝙣𝙙 𝙩𝙝𝙖𝙩 𝙞𝙣𝙘𝙧𝙚𝙖𝙨𝙚𝙨 𝙩𝙝𝙚 𝙘𝙤𝙣𝙫𝙚𝙧𝙨𝙞𝙤𝙣𝙨 𝙤𝙛 𝙮𝙤𝙪𝙧 𝙛𝙪𝙣𝙣𝙚𝙡
✔️ 𝘾𝙤𝙢𝙥𝙚𝙡𝙡𝙡𝙞𝙣𝙜 𝙃𝙚𝙖𝙙𝙡𝙞𝙣𝙚

A strong headline should grab your web visitor as soon as they arrive on your landing page. It should clearly communicate what’s on offer and why that is of value to the reader.
Such as what are you offering? What does it do or provide? You have a few seconds to capture the action of the reader. Clarity is KEY.
✔️ 𝘾𝙤𝙢𝙥𝙚𝙡𝙡𝙞𝙣𝙜 𝙨𝙖𝙡𝙚𝙨 𝙘𝙤𝙥𝙮

Use your words wisely. You have your potential customers' attention. They clicked through to your landing page for a reason, to possibly buy something, to learn more, to sign up for a service, so don’t waste their time.
Make it clear what you are offering. And, importantly, outline the benefits for the reader who always wants to know, “what’s in it for me?”

You want sales copy that takes the visitor beyond curiosity; persuasive copy that changes behavior and sparks action.
✔️ 𝙀𝙮𝙚-𝙘𝙖𝙩𝙘𝙝𝙞𝙣𝙜 𝙫𝙞𝙨𝙪𝙖𝙡𝙨 & 𝙢𝙚𝙙𝙞𝙖

Don’t just show your potential customers with endless text. Brighten up the page up with images and media which is an essential component of a landing page.
And they don’t just break up the text but engage your reader further by giving a visual representation of what you have to offer. Include photos of your product or service.
Great graphics can also be a great way to capture attention and bring your landing page to life and it’s a great way to show off a physical product or explain a service in more detail that will appeal to those more enticed by visual information.
✔️ 𝙎𝙤𝙘𝙞𝙖𝙡 𝙋𝙧𝙤𝙤𝙛

Give the reader a chance to hear what other people are saying about you. This is your opportunity to use your landing page to say: “don’t just take our word for it”.
Social proof, also known as informational social influence, is where consumers adapt their behavior according to what other people are doing, while testimonials act as references or recommendations from people who have used and enjoyed your product or service.
Post direct quotes from customers and clients using real names and, where possible, photos. You can also use case studies or display logos of the companies of satisfied customers.
✔️ 𝘾𝙖𝙡𝙡 𝙩𝙤 𝙖𝙘𝙩𝙞𝙤𝙣 [𝘾𝙏𝘼]

This the essence of your landing page is ultimately the “Call To Action”.
It can be a button or a form to fill in. Again, choose your words carefully. Be clear about what your web visitor is getting.
Instead of words such as ‘Click Here’ on the button, use active phrases like ‘Join Today’, ‘Send Me The eBook’, etc.
Forms should be short and simple, requesting only the necessary information, encouraging the user to complete the conversion goal.
Hope this helps 👍