Stampede

“There is just something intrinsically human about taste. We intuitively recognise when something is created with intention. Sometimes those inherent imperfections are actually the thing that makes the experience so beautiful. And so emotionally driven.”

Lucy King-Griffin has shaped experiences for Amazon, Canva, Meta and American Express. Now she leads creative at SEEK for 30 million monthly users 🤩

Designing for that big of an audience, you need systems. But to be memorable and differentiated, you need taste. 🤌🏻

While AI generates thousands of options, taste is the human quality and capability that decides which one matters. For Lucy’s team, it’s those moments of human judgment calls and intentional imperfections that create work people actually care about.

Also, Lucy also keeps a painting on her wall. It’s not perfect. That’s why she loves it.

Come join Lucy at Makers 12: Taste x AI: The Strategic Differentiator and we’ll go deep on how taste can direct AI toward work worth doing. 🫶🏻